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Updated: 41 min 5 sec ago

Bing Ads Now Allows Advertisers to Import Call Conversions by @MattGSouthern

1 hour 29 min ago

Bing Ads is now letting advertisers import call conversion data, which can help connect phone sales back to ad campaigns.

The post Bing Ads Now Allows Advertisers to Import Call Conversions by @MattGSouthern appeared first on Search Engine Journal.

10 Ways to Use Google Trends for Better SEO by @ChuckPrice518

2 hours 11 min ago

Google Trends is the most underutilized SEO tool. Discover how to use this valuable asset to gain your competitive edge.

The post 10 Ways to Use Google Trends for Better SEO by @ChuckPrice518 appeared first on Search Engine Journal.

Google AdWords Now Refreshes Auction Insights and Impression Share Data Multiple Times a Day by @MattGSouthern

2 hours 35 min ago

Google AdWords has gone from refreshing auction insights and impression share data once a day, to multiple times per day.

The post Google AdWords Now Refreshes Auction Insights and Impression Share Data Multiple Times a Day by @MattGSouthern appeared first on Search Engine Journal.

6 Fundamental Rules for Building a Practical, ROI-Based Content Strategy by @JuliaEMcCoy

3 hours 11 min ago

Learn how to build a strong content strategy to drive more focused, ROI-based content marketing.

The post 6 Fundamental Rules for Building a Practical, ROI-Based Content Strategy by @JuliaEMcCoy appeared first on Search Engine Journal.

Facebook Removes Ticker News Feed For Monitoring Friends’ Activity by @MattGSouthern

3 hours 34 min ago

Facebook has been quietly phasing out the ticker over the past few weeks, and has now removed it altogether.

The post Facebook Removes Ticker News Feed For Monitoring Friends’ Activity by @MattGSouthern appeared first on Search Engine Journal.

Are Ad Extensions Actually Costing You Conversions? [DATA] by @PPCJoeC

4 hours 10 min ago

Find out how ad extensions might be negatively impacting your paid search campaigns.

The post Are Ad Extensions Actually Costing You Conversions? [DATA] by @PPCJoeC appeared first on Search Engine Journal.

Google Brings Celebrity Q&A Videos to Search Results by @MattGSouthern

4 hours 43 min ago

Google’s latest addition to search results features celebrities answering frequently asked questions about themselves.

The post Google Brings Celebrity Q&A Videos to Search Results by @MattGSouthern appeared first on Search Engine Journal.

SEO & Content: How to Build More Than Just Links by @lorenbaker

5 hours 10 min ago

Find out which types of content can get you high-quality links – and more.

The post SEO & Content: How to Build More Than Just Links by @lorenbaker appeared first on Search Engine Journal.

Mobilegeddon: A Complete Guide to Google’s Mobile-Friendly Update by @askreinhart

11 hours 10 min ago

Google's mobile-friendly update meant big changes to the mobile search results and ushered in the mobile-first era.

The post Mobilegeddon: A Complete Guide to Google’s Mobile-Friendly Update by @askreinhart appeared first on Search Engine Journal.

SEO for Home Builders: How to Reach Buyers Earlier In the Sales Cycle by @jeremyknauff

Fri, 12/08/2017 - 14:00

This SEO road map for home builders can give you a serious advantage over your competitors.

The post SEO for Home Builders: How to Reach Buyers Earlier In the Sales Cycle by @jeremyknauff appeared first on Search Engine Journal.

Subdomain vs. Subdirectory vs. ccTLD: Which Is Best in 2018 by @5le

Fri, 12/08/2017 - 13:00

When making a decision of ccTLD vs. subdomain vs. subdirectory, your best choice is a subdirectory. Here's why.

The post Subdomain vs. Subdirectory vs. ccTLD: Which Is Best in 2018 by @5le appeared first on Search Engine Journal.

How the Google Pigeon Update Changed Local Search Results by @searchmastergen

Fri, 12/08/2017 - 06:00

The Google Pigeon Update, one of the biggest local search algorithm changes ever, changed the way local businesses ranked.

The post How the Google Pigeon Update Changed Local Search Results by @searchmastergen appeared first on Search Engine Journal.

Google Reminds Publishers Not to Accept Bribes for Links by @MattGSouthern

Thu, 12/07/2017 - 18:37

In response to a controversial article published by The Outline, Google has reminded publications to refrain from accepting bribes for links. The article in question claims that major publications on the web, including New York Times, CNN, and TechCrunch, have accepted payments from companies in exchange for positive coverage. Several writers, who remain anonymous, admitted to The Outline that they accept money for links. Some have done so for years, and people within the industry are well aware this is going on. Bribing journalists for links is becoming so common that it’s now the new norm, which makes it challenging […]

The post Google Reminds Publishers Not to Accept Bribes for Links by @MattGSouthern appeared first on Search Engine Journal.

Google Revamps Search Results: Expanded Featured Snippets, Related Topics, More by @MattGSouthern

Thu, 12/07/2017 - 15:08

Google is revamping search results by expanding some key components and introducing a new way to find relevant content.

The post Google Revamps Search Results: Expanded Featured Snippets, Related Topics, More by @MattGSouthern appeared first on Search Engine Journal.

25 Experts on the Big PPC Trends You Need to Know in 2018 by @MrDannyGoodwin

Thu, 12/07/2017 - 15:00

What 25 of the top marketing experts say will be the major PPC trends in 2018 – and beyond.

The post 25 Experts on the Big PPC Trends You Need to Know in 2018 by @MrDannyGoodwin appeared first on Search Engine Journal.

5 Real Dangers of Chasing Google Algorithm Updates by @beanstalkim

Thu, 12/07/2017 - 14:00

Here are five real dangers of blindly chasing the latest Google algorithm update.

The post 5 Real Dangers of Chasing Google Algorithm Updates by @beanstalkim appeared first on Search Engine Journal.

11 Proven Ways to Build and Manage a Great SEO Team by @wburton27

Thu, 12/07/2017 - 13:00

Follow these tips to build a happy SEO team that will produce great results for clients – and also stick around.

The post 11 Proven Ways to Build and Manage a Great SEO Team by @wburton27 appeared first on Search Engine Journal.

Don’t Fire Your SEO Yet! 7 Signs SEO Failure May Be Your Fault by @stoneyd

Wed, 12/06/2017 - 15:00

Not happy with your SEO results? Before you blame your SEO agency, make sure you are not doing any of these things that might be tying their hands.

The post Don’t Fire Your SEO Yet! 7 Signs SEO Failure May Be Your Fault by @stoneyd appeared first on Search Engine Journal.

How to Create Expert Content: Multi-Channel Fit by @alexmorozov

Wed, 12/06/2017 - 14:00

Here are some tips to ensure that the expert content you create performs well across all marketing channels.

The post How to Create Expert Content: Multi-Channel Fit by @alexmorozov appeared first on Search Engine Journal.

22 Useful & Quick Ways You Can Improve Your LinkedIn Profile by @LarryKim

Wed, 12/06/2017 - 13:00

Put more into LinkedIn to get out of it. Here are 22 top tips to effectively boost your LinkedIn profile.

The post 22 Useful & Quick Ways You Can Improve Your LinkedIn Profile by @LarryKim appeared first on Search Engine Journal.

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