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California faces steep increase in 'precipitation whiplash,' threatening infrastructure

Mashable - Social Media Marketing tips - Mon, 04/23/2018 - 19:11

From late 1861 through early 1862, a megaflood of historic proportions put large parts of the state of California underwater. The state's Central Valley, which is now one of the most productive agricultural ares in the country, became a vast inland lake. The city of Sacramento, which sits at the intersection of the American and Sacramento rivers, flooded, and remained under water for months. 

According to one account, one-quarter of the state's 800,000 cattle drowned in the flooding, and one-third of the state's property was destroyed. 

SEE ALSO: Parade of storms threatens to prolong California dam crisis Read more...

More about Climate, Science, Global Warming, Oroville Dam, and California Flood

The new, most popular 'Westworld' theory for Season 2 is a doozy

Mashable - Social Media Marketing tips - Mon, 04/23/2018 - 19:10

Westworld is back and, by the looks of it, the Season 2 premiere is up to some old tricks again. 

Last season's big twist centered around the show taking place over multiple timelines experienced by Dolores, culminating in the reveal that The Man in Black is actually William and that Dolores killed Arnold before the park opened decades ago. 

It would appear that now, in Season 2, Bernard is at the center of a new multiple timeline puzzle.

Or at least that's what they want you to think. 

SEE ALSO: These celebs brought their star power to March for Our Lives

Because Westworld might be up to its old tricks again, but so is Reddit. These are the same crafty fans who figured out that there were multiple timelines happening in Season 1 by, like, episode 2. And they're not buying that Bernard's confusing plot in the premiere only comes down to different  timelines. Oh no. Now, we're probably dealing with multiple clone versions of the Bernard host experiencing multiple timelines. Read more...

More about Entertainment, Reddit, Hbo, Westworld, and Westworld Season 2

New parents trying to leave the hospital accidentally end up in the royal baby media frenzy

Mashable - Social Media Marketing tips - Mon, 04/23/2018 - 19:00

Two new parents trying to leave the hospital with their newborn baby ended up with worldwide media attention. 

Will and Kate's third bundle of royal joy arrived on Monday, and the global press waited at the Lindo Wing of St. Mary's Hospital in London for a first glimpse of the newborn.

SEE ALSO: The third bundle of royal cuteness has finally arrived

But before the Duke and Duchess of Cambridge made their official appearance at the wing's entrance, an unsuspecting couple just trying to leave with their new baby was bombarded with photographers and reporters. 

Unsuspecting couple have new baby - and find the world’s press waiting outsidepic.twitter.com/fWcBBefLDX

— James Longman (@JamesAALongman) April 23, 2018 Read more...

More about Twitter, Royal Family, Culture, and Web Culture

Launching a startup? These are the 5 skills you need to have.

Mashable - Social Media Marketing tips - Mon, 04/23/2018 - 18:59

No matter how groundbreaking your startup idea is, you won't be able to get it off the ground if you don't possess the necessary technical and interpersonal skills. In an era where startups are a constant, having a strong work ethic and encyclopedic knowledge on the subject alone just won't cut it. Learning the necessary skills is a must.

SEE ALSO: Take online classes in cloud computing for just $19 and impress your boss

The Ultimate Startup Launch Lifetime Bundle is a set of five online courses that can help you learn how to thrive in the tricky startup world. Here's what you'll learn:

Developing an effective business model Read more...

More about Startups, Online Learning, Mashable Shopping, Shopping Stackcommerce, and Shopping Solo

Your dream Dyson vacuum is finally on sale

Mashable - Social Media Marketing tips - Mon, 04/23/2018 - 18:41

Robot vacuums are cool and all, but they're not exactly easy on the wallet. 

Nothing beats the power and reliability of Dyson, or at least that's what every wedding registry will tell you. And since cleaning the house is a perennial task, you should invest in one that can capture every speckle of dust in your home and won't conk out in just a few uses. 

The Dyson V6 Cordless Vacuum is an excellent choice — and it's on sale.

This lightweight, cordless vacuum normally retails for $199.99, but Mashable readers can take one home today for only $179.99. And if you enter the code "GETNEW" at checkout, you can enjoy an additional 12% off. Read more...

More about Dyson, Vacuum, Vacuum Cleaner, Mashable Shopping, and Shopping Stackcommerce

The data scientist behind the Cambridge Analytica scandal fires back at Facebook

Mashable - Social Media Marketing tips - Mon, 04/23/2018 - 18:28

The scapegoat in Facebook's ongoing data privacy scandal is firing back at the social media giant.

Aleksandr Kogan, the relatively unknown scientist who was paid by Cambridge Analytica for data he harvested from more than 87 million Facebook users, is speaking out in a series of interviews, where he explains that he was not a rogue app developer as Facebook has frequently implied, and that the problem could be much bigger than most people realize.

SEE ALSO: How to find out if Cambridge Analytica stole your Facebook data

Across several interviews over the weekend, Kogan has made a couple of things very clear: He wasn't the only developer harvesting and sharing data without the direct consent of users, and Facebook knew exactly what he was doing for years before it acted. Read more...

More about Facebook, Data Privacy, Cambridge Analytica, Aleksandr Kogan, and Tech

Spring cleaning is old news. It's time to start your spring glow up.

Mashable - Social Media Marketing tips - Mon, 04/23/2018 - 18:00

This post is part of Mashable's Spring Cleaning Week. Just a little something to distract you from the eternal dread of constantly wiping all those fingerprints off your screen. 

Aaaahhh! Spring is finally here (I think?) after what feels like approximately a million years of winter in the northeast thanks to a bomb cyclone, a nor'easter, whatever the hell a bombogenesis is, oh look another nor'easter, plot twist: a third nor'easter. HOPE Y'ALL REALLY LOVE NOR'EASTERS BECAUSE WE GOT YET ANOTHER ONE.

Fortunately with the new season comes the opportunity to break out of hibernation, face the sun, and, as Maxine Waters would say, 👏 reclaim 👏 our 👏 time. 👏 Read more...

More about Spring Cleaning, Self Care, Spring Cleaning Week, Culture, and Web Culture

Drake follows through on designing this high school custom uniforms, which feature the perfect lyric

Mashable - Social Media Marketing tips - Mon, 04/23/2018 - 16:39

During the filming of "God's Plan," Drake gave away a lot of money to the good people of Miami — $1 million to be exact. But while creating the tear-jerker of a video, he also apparently made a promise to the students of Miami High School that he would design custom uniforms for the students to rock. 

Turns out Good Guy Drake is following through with that and the students might be getting them just in time for summer break.

SEE ALSO: 15 times we screamed while watching Drake's celeb-heavy new video

"Miami High new alternate uniforms," Drake wrote on his Instagram story over the weekend, proclaiming in a hashtag that he too would be wearing the uniform this summer.  Read more...

More about Drake, Uniform, High School, Culture, and Celebrities

Captain America must die in 'Avengers: Infinity War'

Mashable - Social Media Marketing tips - Mon, 04/23/2018 - 16:30

At least one superhero will surely die in Avengers: Infinity War. Captain America should be the one to do it.

Captain America has had it too good for too long. He received free muscles. He got to leave the horrible internet-less 1940s and wake up in the golden era of content. He was given a shield that's basically indestructible. He's good-looking.

He must die.

SEE ALSO: So, who's going to die in 'Avengers: Infinity War'?

The Marvel Cinematic Universe has gone on for too long without a meaningful death. The only deaths that have really happened have either been overturned or insignificant. Pepper Potts died but was brought back. Agent Coulson was killed and brought back. Wong was also killed and brought back. Quicksilver was shot to death and nobody cared. Read more...

More about Movies, Captain America, Chris Evans, Avengers Infinity War, and Entertainment

21 Mother's Day gifts for the tech-savvy mom

Mashable - Social Media Marketing tips - Mon, 04/23/2018 - 16:14

Paying back our moms for all that they do is no easy task. But we can always try come Mother's Day with some sweet, tech-centric gifts.

SEE ALSO: Traditional anniversary gifts, reimagined for millennial couples

Not all moms need special instructions just for turning on the TV. If your mom is the first to adopt the latest streaming device, knows all the iPhone hacks, and is even teaching you a thing or two, then these are the gifts for her. From portable tech that she can take to work to home gadgets that she can use around the house, these awesome tech gifts are sure to be right in her wheelhouse. Read more...

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Bumble wants you to know that it's definitely not a hookup app

Mashable - Social Media Marketing tips - Mon, 04/23/2018 - 15:52

Whatever you do, do not call Bumble a hookup app. 

The dating app appears to be doubling down on branding itself as a destination for finding "empowered and lasting connections," rather than "hookups."

SEE ALSO: Bumble counters Tinder's parent company lawsuit on patent infringement

The stats behind this claim? A new survey of Bumble's users reveals that 85 percent say they're "looking for marriage or a boyfriend/girlfriend." 

The survey also found that less than 4 percent of men and less than 1 percent of women on the app "are looking for a hookup," and 25 percent of users say they "went on a first date with someone they met on Bumble in the last month."  Read more...

More about Online Dating, Dating Apps, Bumble, Sex And Relatonships, and Culture

All of the internet's best theories about that giant 'Jane the Virgin' twist

Mashable - Social Media Marketing tips - Mon, 04/23/2018 - 15:51

SPOILER ALERT: This post contains spoilers for the Season 4 finale of Jane the Virgin: "Chapter Eighty-One."

If you spent your weekend in an emotional spiral about a TV show, you're not alone (you never will be!)Jane the Virgin's jaw-dropping season finale did a real number on the show's fans, but now that the initial shock has worn off, we have some major theories about why and how Michael Cordero is standing alive in Rafael's living room. 

SEE ALSO: Yup, 'Jane the Virgin' just gave fans the most shocking TV twist ever


Here's our amnesia plot

In the previous episode, River Fields (Brooke Shields) is introduced to telanovelas and to the quintessential amnesia plot, which Jane has never done. We've done estranged family members and secret twins and unexpected pregnancies (a few of them), so we think it's time for this tried and true telenovela trope. Read more...

More about Jane The Virgin, Screening, Entertainment, and Movies Tv Shows

Best cheap laptops: 10 options for under $500

Mashable - Social Media Marketing tips - Mon, 04/23/2018 - 15:51

So you're in the market to buy a new laptop? We have some advice: Don't let big tech companies with multimillion dollar marketing campaigns fool you into thinking you have to pay upwards of $1,000 to get a quality notebook.

SEE ALSO: Amazon daily deals for Monday, April 16: Save on gaming laptops, Bluetooth headphones, camping gear, and more

You can actually get a brand new one for less than half of that price. And we aren't talking about poorly made, subpar notebooks that run slower than your smartphone after the latest iOs update. We're talking about cheap laptops that are high-tech and responsive, helping you do the things that matter most, like writing, browsing the internet, storing files, and even gaming.  Read more...

More about Acer, Laptops, Asus, Dell, and Mashable Shopping

James Cameron shouldn't complain about the MCU. He should be thanking it.

Mashable - Social Media Marketing tips - Mon, 04/23/2018 - 15:47

"I’m hoping we’ll start getting Avenger fatigue here pretty soon."

Come on now, James Cameron. That's not how we say "thank you."

SEE ALSO: 'Avatar 2' has some big shoes to fill

The creator of blockbusters like The Terminator, Titanic, and Avatar struck a testy attitude toward the Marvel Cinematic Universe over the weekend. He was speaking to reporters to promote the miniseries AMC Visionaries: James Cameron's Story of Science Fiction (h/t IndieWire).

"Not that I don’t love the movies," he continued. "It’s just, come on guys, there are other stories to tell besides hyper-gonadal males without families doing death-defying things for two hours and wrecking cities in the process. It’s like, oy!" Read more...

More about Entertainment, Film, James Cameron, Avatar, and Marvel Cinematic Universe

Cat biographies for pet-sitter are truly riveting literature

Mashable - Social Media Marketing tips - Mon, 04/23/2018 - 15:46

It's difficult to leave your beloved cats in the care of a pet-sitter. So, naturally, you want to give the sitter as much information as possible.

Today, we'd like to congratulate one zealous cat owner in particular, who authored highly detailed bios for each of her cats. Each one comes complete with a beautiful portrait.

So we're clear, this is not a "oh, that's cute!" situation. This is a "riveting literature worthy of the Pulitzer" situation.

SEE ALSO: Cats, ranked

Here, for example, are the biographies of Pootydoots and Cooper, tweeted Saturday by user @ablington (the author's daughter, whose real name is Allison). It's hard not to feel for Pootydoots, who just wants to hide in and under things, but is constantly under siege from Jack.  Read more...

More about Twitter, Cats, Culture, Web Culture, and Animals

What would an Amazon Alexa robot look like?

Mashable - Social Media Marketing tips - Mon, 04/23/2018 - 15:39

Alexa may be getting some legs.

A domestic robot powered by Amazon's digital assistant looks to be in the cards now that Bloomberg is reporting the e-commerce giant is developing some kind of automated servant for the home. Amazon is well on its way to creating prototypes of the robot, according to the report, with the aim to have it in consumers' homes as early as next year.

SEE ALSO: Amazon Alexa spouted conspiracy theory when asked about chemtrails

The exact goal of the project, said to be codenamed "Vesta," is unclear, but smart money is on some kind of mobile Alexa speaker that can move from room to room, extending the digital assistant's presence in a home. The idea is it would be equipped with sophisticated computer-vision capabilities so it could navigate a home like a Roomba robot vacuum. Read more...

More about Amazon, Robots, Amazon Echo, Alexa, and Tech

Facebook really, really wants you to believe you’re not the product it’s selling

Mashable - Social Media Marketing tips - Mon, 04/23/2018 - 15:28

There's a saying that predates the internet, but is often used to describe the omnipresent and free internet services like Facebook we use on a daily basis: "If you are not paying for it, you're not the customer, you're the product."

This criticism has been frequently marched out in the fallout of Facebook's recent Cambridge Analyticia scandal, during which it was revealed that more than 87 million user profiles were improperly shared by academic Aleksandr Kogan to a political consulting firm that helped Donald Trump.

SEE ALSO: Forget data. Free labor is Facebook's lifeblood

Now, Facebook is taking major strides to fight back against the tsunami of criticism it's facing over user privacy. In a blog post published Monday, the company tried to address the idea that it's exploiting users for the purposes of mining data. The post says, in part: Read more...

More about Facebook, Social Media, Data Privacy, Cambridge Analytica, and Tech

Amazon is having a great sale on boardgames, so stock up now

Mashable - Social Media Marketing tips - Mon, 04/23/2018 - 15:24

From card games to board games to "escape-the-room" puzzle games, there are plenty of ways for you to make game nights better thanks to some great deals today.

SEE ALSO: Which gaming accessories to get, broken down by console

There's an obscene amount of discounted games on Amazon, but here are just a few that we think you'll enjoy:

Trivial Pursuit Master Edition — $25

Think your brain is full of trivia?

Image: Hasbro

Nothing like a classic trivia contest to test everyone's knowledge. With more 3000 questions to answer, there are plenty of chances to prove just how smart you really are.


Image: Hasbro

Trivial Pursuit Master Edition — $25 (list price $40)
See Details
Read more...

More about Games, Board Games, Mashable Shopping, Shopping List, and Shopping Amazon

Cats love (and hate) Nintendo Labo

Mashable - Social Media Marketing tips - Mon, 04/23/2018 - 14:40

Nintendo's latest gaming innovation, Nintendo Labo, has found itself an unexpected demographic: Cats.

If there's one thing any cat owner knows, it's that cats love cardboard. When a cardboard box is around, it's only a matter of time before a cat leaps inside and makes itself at home. And what cat doesn't love to sit on something important you're working on, especially if it's cardboard?

SEE ALSO: Nintendo Labo is changing the way we look at consoles

Lucky for them, Nintendo Labo is basically 100% cardboard that people fold together into fun, gamified creations, so cats are all over it. As people started unboxing and putting together their Labo kits this weekend, they also shared how their cats were handling themselves with Labo on Twitter. Read more...

More about Cats, Nintendo, Screening, Nintendo Switch, and Nintendo Labo

Please enjoy these photos of Melania Trump laughing with Barack Obama

Mashable - Social Media Marketing tips - Mon, 04/23/2018 - 14:40

Former first lady Barbara Bush's funeral was held on Saturday. President Trump chose not to attend "to avoid disruptions," so his wife Melania had the freedom to do whatever the heck she pleased — and she decided to hang out with some political legends.

She laughed with Barack Obama, power posed next to Michelle, the Bush family, and the Clintons, and spent so so much time SMILING. Can you believe it? Probably not, because no one on Twitter could.

SEE ALSO: Michelle Obama shared the perfect parenting metaphor for Trump's White House

Over the course of Donald Trump's time in office people have noticed Melania hasn't always looked too happy. And yet here, at a funeral, when separated from her husband and seated beside Barack Obama, she smiles and laughs. Read more...

More about Politics, Hillary Clinton, Donald Trump, Barack Obama, and Melania Trump

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