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Best anniversary gifts for her: More than just diamonds (but also diamonds)

Mashable - Social Media Marketing tips - Thu, 11/01/2018 - 08:00

Your anniversary: The one date other than her birthday that you are absolutely required to remember, and the date that will absolutely put you in the doghouse if you forget. While showing your love and appreciation year round is the most important, tangible gifts are just nice — and anniversary gifts can be crucial to keeping the mystery and romance alive.

The hard part: Being in a long term relationship means a lot of gifts over the years, and finding ways to keep gifts unique might start feeling difficult.

The easy part: Well, it's pretty much a given that the longer you've been together, the nicer the presents get. Plus, anniversaries come with loose guidelines to at least give you a push in the right direction. There will be a traditional theme and a modernized theme for each year (you've probably heard of older couples celebrating a silver or a gold anniversary) but some of them probably shouldn't be taken super literally. Just because your current anniversary's theme is wood does not mean your wife wants a hand-carved rocking chair.  Read more...

More about Love, Marriage, Mashable Shopping, Shopping Amazon, and Shopping Linkshare

Netflix is releasing 3 films in cinemas first for a good reason

Mashable - Social Media Marketing tips - Thu, 11/01/2018 - 06:44

Netflix has famously resisted traditional film distribution, where films hit the silver screen first.

It's something that's bothered the film establishment, most notably when Cannes Film Festival told the streaming giant in 2017 it would need to show in French cinemas if it wanted to be considered for future festivals. 

Netflix fired back by pulling out of Cannes this year. But now, it's releasing three of its films in select cinemas for a short run before people can watch them on the service. Why? Awards.

SEE ALSO: Help, the 'Riverdale' cameo on Netflix's 'The Chilling Adventures of Sabrina' makes zero sense Read more...

More about Entertainment, Film, Movies, Netflix, and Streaming Services

Heidi Klum just outdid herself (again) with her Shrek-inspired Halloween costume

Mashable - Social Media Marketing tips - Thu, 11/01/2018 - 04:53

Heidi Klum is the queen of Halloween, and this year, she's truly outdone herself.

The model and former Project Runway host has made an art of show-stopping Halloween costumes each year, from her Jessica Rabbit jaw-dropper to her insect alter ego to that time she cloned herself

SEE ALSO: Little girl's headless Halloween costume is absolutely incredible

And for 2018, Klum transformed herself into the supreme green Princess Fiona from Dreamworks' classic animated film Shrek, with her boyfriend Tom Kaulitz as the titular ogre himself.

Heidi Klum and Tom Kaulitz dressed as Shrek and Princess Fiona. In the morning, they may or may not be making waffles.

Image: Michael Loccisano/Getty Images Read more...

More about Halloween, Heidi Klum, Halloween Costumes, Shrek, and Halloween 2018

Travellers will be questioned by AI lie detectors at the EU border

Mashable - Social Media Marketing tips - Thu, 11/01/2018 - 04:50

It's already nerve-wracking answering questions at the border, and some ports in the European Union are taking it to another, kinda worrying level.

They're installing an artificial intelligence-powered system called iBorderCtrl, which aims to speed up the processing of travellers, but also to determine if they're lying. 

SEE ALSO: Amazon pitched facial recognition tech to ICE despite employee objections

According to New Scientist, a six-month trial will take place at four border crossing points in Hungary, Greece and Latvia. 

During pre-screening, users will upload their passport, visa, and proof of funds, then answer questions asked by a computer-generated border guard to a webcam.  Read more...

More about Tech, Artificial Intelligence, Immigration, European Union, and Border

Structured Data Google Penalties – 5 Mistakes to Avoid by @martinibuster

Search Engine Journal - Thu, 11/01/2018 - 03:44

Five simple tips to avoid a Google penalty from your Structured Data.

The post Structured Data Google Penalties – 5 Mistakes to Avoid by @martinibuster appeared first on Search Engine Journal.

Influencer sued for not promoting Snap's Spectacles enough

Mashable - Social Media Marketing tips - Thu, 11/01/2018 - 01:47

For us mere follower-less mortals, making money as a social media influencer seems dead easy.

Like for Grown-ish actor Luka Sabbat, who was paid by Snapchat's public relations agency PR Consulting (PRC) to promote Spectacles with posts on Instagram. 

But now he's being sued for allegedly not doing his job.

SEE ALSO: Snap is still losing users, blames its Android app

According to a complaint filed in the New York Supreme Court on Tuesday, Sabbat was paid $45,000 upfront in an influencer marketing deal worth $60,000 for four unique posts.

Sabbat, who has 1.4 million Instagram followers, was to deliver one Instagram feed post, and three Instagram stories of him at New York, Milan or Paris fashion weeks. One of these posts would include a provided swipe up link to Snap's Spectacles, smart sunglasses that can record short videos for Snapchat. Read more...

More about Tech, Influencers, Influencer Marketing, Spectacles, and Snap

The game is afoot with Justin Trudeau's delightful Halloween costume

Mashable - Social Media Marketing tips - Thu, 11/01/2018 - 01:26

Justin Trudeau's family is at it again with another year of delightful Halloween costumes.

Canada's prime minister dressed up as Sir Arthur Conan Doyle's beloved character Sherlock Holmes for the spooky holiday, donning the fictional detective's signature deerstalker hat, pipe, and clue-hunting magnifying glass.

SEE ALSO: This little boy's Star Destroyer Halloween costume is out of this world

But Trudeau wasn't alone in his costumed festivities, with his whole family joining in:

We’re dressed and ready to go... or should I say, the game is afoot! #HappyHalloween pic.twitter.com/uOCp0oJd95

— Justin Trudeau (@JustinTrudeau) November 1, 2018 Read more...

More about Halloween, Justin Trudeau, Halloween Costumes, Halloween 2018, and Halloween 2018

First teaser of Henry Cavill in 'The Witcher' inspires glorious memes

Mashable - Social Media Marketing tips - Thu, 11/01/2018 - 00:30

Netflix dropped a Halloween surprise by releasing a very brief first look at Justice League star Henry Cavill in the TV adaptation of The Witcher video game.

But the real journey was not the 10 seconds of footage with no dialogue — it was the memes we made along the way.

SEE ALSO: 'The Witcher' turns 10 and it all gets very emotional

Cavill has the thankless job of being the live-action embodiment of a video game character. Which, in the case of Geralt, means wearing the most 1995 Dungeons and Dragons wig you've ever seen on a human man.

The jokes came in hot, silvery, and with the accuracy of arrow to the face. Namely, in how closely he resembles Christopher Lambert from another video game adaptation, 1995's Mortal Kombat. Read more...

More about Watercooler, Entertainment, Netflix, Henry Cavill, and Web Culture

A group of friends dressed up as a different Tom Hanks characters for Halloween

Mashable - Social Media Marketing tips - Thu, 11/01/2018 - 00:28

Group costumes are the very soul of Halloween.

Group costumes are always awkward, though, because someone gets to be the cool main character while everyone else in the group has to dress up as the side characters who nobody remembers. But one gang of friends found a way around the group costume dilemma: they base their costumes around an actor's iconic characters instead. 

SEE ALSO: This Bill Murray group costume sets the Halloween bar high

So far the group has covered Bill Murray, Robin Williams, Johnny Depp, Jim Carrey, and Will Ferrell. 

This year, the they outdid themselves by dressing up as seminal Tom Hanks characters. From Woody from Toy Story to David S. Pumpkins from the Saturday Night Live haunted elevator skit, the group covered seven versions of America's dad.  Read more...

More about Reddit, Halloween, Tom Hanks, Culture, and Web Culture

Lime pulls faulty e-scooters after reports of battery fires

Mashable - Social Media Marketing tips - Wed, 10/31/2018 - 23:29

E-scooter company Lime is cautioning riders and contract workers about malfunctioning batteries and other issues with some of its scooters.

Lime uses Segway Ninebot scooters in many of its cities, but after an August report about battery issues in "several" units, faulty scooters are being pulled from the fleet. What Lime calls a manufacturing defect sometimes led to smoldering batteries, which would then catch fire. Lime called these "isolated instances."

Back in August, Lime worked with Segway Ninebot to digitally monitor batteries for faulty units, which would then prompt a scooter deactivation. Lime says this affected scooters in Los Angeles, San Diego, and Lake Tahoe.  Read more...

More about Scooters, Battery, Segway, Lime, and Tech

Watching this guy play piano with his cats will soothe all your worries

Mashable - Social Media Marketing tips - Wed, 10/31/2018 - 23:13

This post is part of Hard Refresh, a soothing weekly column where we try to cleanse your brain of whatever terrible thing you just witnessed on Twitter.

Prepare for your heart to explode.

Between the pictures of your friends having fun without you and the barrage of creepily specific ads, who even wants to scroll through Instagram anymore? But among the Boomerangs and #foodporn, here's the wholesome escape from reality: Sarper Duman's piano videos. 

SEE ALSO: Let this husky playing in fallen leaves be the cure to your autumn blues

The Istanbul-based musician and animal rescuer is the proud father of 19 (yes 19) cats. His videos of himself playing soothing piano compositions while his cats lounge on his keyboard will cure whatever stress you have.  Read more...

More about Instagram, Cats, Hard Refresh, Culture, and Web Culture

Bing Ads Introduces Recurring Insertion Orders by @MattGSouthern

Search Engine Journal - Wed, 10/31/2018 - 22:39

Bing Ads advertisers can now create insertion orders that automatically renew after a set period of time.

The post Bing Ads Introduces Recurring Insertion Orders by @MattGSouthern appeared first on Search Engine Journal.

Google Redesigns the Hotel Search Experience on Desktop by @MattGSouthern

Search Engine Journal - Wed, 10/31/2018 - 22:03

Google is rolling out a redesigned hotel search experience on desktop, which mirrors the redesign introduced to mobile search.

The post Google Redesigns the Hotel Search Experience on Desktop by @MattGSouthern appeared first on Search Engine Journal.

Google Ads Introduces “New vs. Returning” Store Visits Segmentation by @MattGSouthern

Search Engine Journal - Wed, 10/31/2018 - 21:18

Google Ads advertisers who measure store visits can now utilize a "New vs Returning" segmentation.

The post Google Ads Introduces “New vs. Returning” Store Visits Segmentation by @MattGSouthern appeared first on Search Engine Journal.

Get ready to be completely charmed by Rebel Wilson in rom-com send up 'Isn't It Romantic'

Mashable - Social Media Marketing tips - Wed, 10/31/2018 - 20:55

Shirtless Liam Hemsworth in a "PG-13" setting is only part of this sensational sales pitch. 

So, yeah. We know you're in. 

Rebel Wilson's new romantic comedy Isn't It Romantic is set to take tired idyllic tropes and spin them into modern-day satiric gold. One part Pitch Perfect reunion, one part I Feel Pretty spin-off with just a sprinkling of Groundhog Day, this lovey-dovey sendup spotlights the cynical Natalie, played by Wilson, as she comes to terms with her newfound existence in... a romantic comedy. 

From a "gay sidekick" to a Vanessa Carlton soundtrack, Natalie's new universe is basically an AI-written rom-com, the perfect foil to Wilson's tongue-in-cheek comedy style. Adam DeVine, Priyanka Chopra, Betty Gilpin and, it bears repeating, a shirtless Liam Hemsworth round out the cast.  Read more...

More about Entertainment, Adam Devine, Trailer, Rebel Wilson, and Priyanka Chopra

Ted Cruz makes a Zodiac Killer Halloween joke in a last-ditch effort to be relatable

Mashable - Social Media Marketing tips - Wed, 10/31/2018 - 20:52

The timeline just got a whole lot darker. 

Still recovering from getting roasted for the time the Texas GOP tried to go after Beto O'Rourke for being cool, Ted Cruz has made a last ditch effort to be relatable.

SEE ALSO: Once again, Ted Cruz's face is a meme

Cruz tweeted a picture of the Zodiac Killer's cryptic cipher on Wednesday, adding a festive "Happy Halloween." 

Happy Halloween pic.twitter.com/jIgTaIMzep

— Ted Cruz (@tedcruz) October 31, 2018

It's not the first time Cruz has acknowledged the meme that claims he was the the Zodiac Killer. Last year, he replied to a tweet with the same cipher.  Read more...

More about Ted Cruz, Zodiac Killer, Culture, and Web Culture

7 of the best board games for interactive play

Mashable - Social Media Marketing tips - Wed, 10/31/2018 - 20:40

Unplugging from our digital lives is super necessary at times, considering we’re always hooked on our computers, smartphones, and devices whenever we have free time. If you’re planning a small, mid-size, or large event with coworkers, friends, or family, why not take the old-school approach and play some board games? 

While board games like Clue and Trouble remain popular choices, they aren’t the only ones available for your entertainment needs. Over the years, board games have evolved from classic to more complex, as genres like mystery, sci-fi, and history continue to pop up in global culture.  Read more...

More about Gaming, Mashable Shopping, Gift Guides, Tech, and Gaming

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