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Everything you need to know about the Oracle lawsuit against Google

Mashable - Social Media Marketing tips - Fri, 03/30/2018 - 13:00

A federal appeals court delivered a huge legal blow to Google on Tuesday, but developers are the ones who could end up paying the price.

Google and Oracle have been fighting a war in court since 2012 about whether Google stole Oracle's intellectual property when it adopted Java naming protocols for Android app developers. And after much back and forth, the U.S. Court of Appeals for the Federal Circuit ruled in Oracle's favor.

SEE ALSO: Google wins against Oracle but the fight over fair use and APIs drags on

The case, however, is more than a battle of technology titans. The most recent ruling overturns decades of precedent about the spirit of innovation that up to this point has governed computer science: an environment in which developers build upon and improve others' work, and write compatible programs designed to adapt to multiple ecosystems and the latest technology. In short, developers could be afraid to innovate because of a ruling by a judge in a court that doesn't usually rule on consumer technology copyright law. Read more...

More about Google, Android, Android Apps, Oracle V. Google, and Oracle

Snap Maps adds a 'Pokémon Go'-style Easter egg hunt

Mashable - Social Media Marketing tips - Fri, 03/30/2018 - 13:00

Snapchat just added an Easter-themed surprise to Snap Maps.

The company's adding a Pokémon Go-style augmented reality Easter egg hunt game to its app for the upcoming holiday.

SEE ALSO: Game developers can now use Google Maps to build the next 'Pokémon Go'

Starting Friday, Snapchat users can hunt for augmented reality eggs using Snap Maps and compete with their friends for points. The concept is similar to Pokémon Go and other AR games in that Snapchat users will have to physically travel to different locations in order to retrieve the in-game eggs. 

You'll get points for the eggs you find and you can compete with friends for the top score (your points will only be visible to friends who can see you in Snap Maps already). The game will be live through the Easter weekend in the U.S and Canada.  Read more...

More about Tech, Snapchat, Apps And Software, Snap Maps, and Tech

How Travel Companies Can Adopt Micro-Moments for Better Content by @TaylorDanRW

Search Engine Journal - Fri, 03/30/2018 - 12:00

By understanding travel-specific micro-moments, and the intent behind them, you can tailor your content to satisfy user intent.

The post How Travel Companies Can Adopt Micro-Moments for Better Content by @TaylorDanRW appeared first on Search Engine Journal.

Talking to machines will be an even bigger deal than the iPhone, says Gary Vaynerchuk

Mashable - Social Media Marketing tips - Fri, 03/30/2018 - 10:00

"Technology is exposing us, not changing us.” 

Gary Vaynerchuk is on a mission to spread his can-do message through his use of digital media. The entrepreneur, who's CEO and co-founder of the digital agency VaynerMedia, has something of a cult following online and IRL. Millions tune into his Instagram stories daily to learn from his positive and no-nonsense approach to life and success. This is the place where Gary Vee (as he's known) has plenty to say about personal responsibility and not blaming others when things go wrong.

SEE ALSO: Amazon updates Alexa so you don't have to say 'Alexa' repeatedly Read more...

More about Artificial Intelligence, Voice Assistants, Tech, Big Tech Companies, and Artificial Intelligence

Here's how to get the Samsung Galaxy S9+ for free

Mashable - Social Media Marketing tips - Fri, 03/30/2018 - 10:00

Let's be real here for a second. You only clicked on this page because you want the new Samsung Galaxy S9+. We can't blame you, Samsung really pulled all the stops with this bad boy.

SEE ALSO: The selfie stick is so over: this is how we're filming ourselves hands-free now

Although there isn't much of an upgrade on the design front, almost everything else is brand spanking new — from the enhanced camera and all-improved stereo speakers to the faster chip and new operating system. As Mashable's Raymond Wong put it, "at long last, Samsung gets it exactly right."

The Samsung Galaxy S9 and S9+ boast a slew of features that just might put the iPhone to shame. It has upgraded speakers that are 1.4x louder than its predecessor, a 12-megapixel back camera with not one, but *two* apertures, an 8-megapixel front-facing camera with a nifty Selfie Focus feature, and a smarter Bixby assistantBixby Vision can recognize food and inform you of its calorie content, plus it can also serve as a mini tour guide with its ability to identify places and tell you more about them. Oh, and the S9 still has a headphone jack, which counts for something. It also doesn't have any annoying screen notches. Read more...

More about Samsung, Smartphones, Giveaway, Mashable Shopping, and Shopping Stackcommerce

The world of Voice AI according to Gary Vaynerchuk

Mashable - Social Media Marketing tips - Fri, 03/30/2018 - 09:50

Gary Vaynerchuk and his agency VaynerMedia are already known for dominating and owning social media. But now they're turning their attentions to Voice AI. We caught up with Gary to talk about the massive opportunities and challenges that a future of talking to machines presents. Here's the conversation in full: 

Can we establish your views on how revolutionary Voice AI is and is going to be in our day to day lives 

It’s going to be one of the core pillars of our interaction. I would say in a decade it’s going to rival  the cell phone as we know it today. Ultimately because of how much time we spend the cell phone will continue to be the primary, but I genuinely believe that voice AI enabled devices and infrastructure is going to become as crucial as the cell phone in the way we interact with technology.  Read more...

More about Artificial Intelligence, Voice Assistants, Tech, Big Tech Companies, and Artificial Intelligence

Scoop up these great deals expiring April 1: Bluetooth headphones, coding classes, speakers, and more

Mashable - Social Media Marketing tips - Fri, 03/30/2018 - 09:31

Before you know it, the bitter winds will be drifting away and you'll be trying to buy an air conditioner off Craigslist. But as we say goodbye to winter, we must also say goodbye to some of the best deals from everyone's favorite neighborhood Mashable Shop.

SEE ALSO: 8 life-changing portable washers, dryers and other laundry gadgets

These discounted learning bundles, top-rated earphones, and travel essentials won't be available come April 1st. Seriously. Gone forever. That gives you exactly two days to take advantage of these items — and you can even take an additional 10% when you enter the code MADMARCH10 at checkout. Happy shopping, people! Read more...

More about Wireless Headphones, Bluetooth Speakers, Notebook, Mashable Shopping, and Shopping List

Idris Elba is keen to try his hand at more comedy roles – and a musical

Mashable - Social Media Marketing tips - Fri, 03/30/2018 - 08:00

When you think of Idris Elba, the first thing to spring to mind might be his legendary role as Stringer Bell in The Wire.

Or maybe you think of him going head-to-head with Matthew McConaughey in the blockbuster adaption of Stephen King's Dark Tower series, or hunting serial killers in the London-based crime drama Luther.

What you probably wouldn't think of are comedies and musicals. At least not yet.

SEE ALSO: Cool guy Idris Elba shows off his smooth 'Tonight Show' dance moves

Elba is keen to do more of both, though. At a roundtable event last year to promote his new semi-autobiographical comedy series In the Long Run, he spoke about his desire to try his hand at more light-hearted roles. Read more...

More about Uk, Idris Elba, Bill Bailey, Entertainment, and Celebrities

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