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What Search Marketers Should Know About Amazon DSP via @ebkendo

Search Engine Journal - Tue, 08/20/2019 - 11:45

Amazon’s Demand Side Platform (DSP) has many advantages for search marketers doing display. Here's what you need to know.

The post What Search Marketers Should Know About Amazon DSP via @ebkendo appeared first on Search Engine Journal.

Why Elton John is defending Prince Harry and Meghan Markle after they were branded 'hypocrites'

Mashable - Social Media Marketing tips - Tue, 08/20/2019 - 11:32

Elton John has intervened after Prince Harry and Meghan Markle were branded "hypocrites" by environmental campaigners after they flew on private jets for two trips two days apart. 

British tabloid newspaper The Sun published a story claiming that the royal couple took "their fourth gas-guzzling flight in just 11 days" as they travelled to Nice, France, on a 12-seater Cessna private jet. "Eco-warrier royals Harry and Meghan left a huge carbon footprint when they took a private jet to the South of France two days after their flight to Ibiza," the story claimed.   

Environmental campaigners joined the chorus of criticism levelled at the pair, saying that the private jet trip flight sends the wrong message — particularly given the Duke and Duchess of Sussex's environmental campaigning.  Read more...

More about Prince Harry, Meghan Markle, Culture, Climate Environment, and Celebrities

Alexandria Ocasio-Cortez has a very blunt message about the way we discuss climate change

Mashable - Social Media Marketing tips - Tue, 08/20/2019 - 11:19

Alexandria Ocasio-Cortez has said it before, and she'll say it again: We're still not doing enough when it comes to combatting climate change.

"I don't think that we are discussing climate change the way we need to be discussing climate change as a country," she told Stephen Colbert on The Late Show. "It is such a huge, broad, systemic issue, and you can't just say, 'Is Miami going to exist in 50 years?' We need to say, 'What are you going to do about this?'"

AOC went on to praise the young people pushing for a larger climate debate, which she described as a good idea.

"Climate change is an infrastructure issue, it's a jobs issue, it's an energy issue, it's a foreign policy issue," she said. "We can't just talk about the Copacabana, you know what I mean?" Read more...

More about Stephen Colbert, The Late Show With Stephen Colbert, Alexandria Ocasio Cortez, Entertainment, and Politics

This girl repeatedly scaring her grandad is adorably wholesome

Mashable - Social Media Marketing tips - Tue, 08/20/2019 - 11:09

It's never nice to be mean to your elderly relatives. But on the other hand, if they've wagered with you that you won't be able to scare them — as the video above's title suggests — then maybe they've brought it on themselves.

In the compilation, a girl repeatedly sneaks up on her unsuspecting grandfather in a variety of different situations.

The best is a toss-up between the kayak incident (1:39) and his cheerfully sweary reaction in the final clip. Read more...

More about Prank, Culture, and Web Culture

Echo Show 5, Blink XT2 Cameras, Arris cable modems, and more deals for Aug. 20

Mashable - Social Media Marketing tips - Tue, 08/20/2019 - 10:13

Amazon is now discounting a bunch of their devices. You can get the Echo Show 5 for $64.99, which is a $25 saving. The Fire TV Recast is going for $179.99, Echo Dot for $29.99, or the Fire TV Stick 4K Streaming Media Player for only $39.99. Be quick as this is usually for a limited time only. Otherwise you will have to wait for the next occasion or public holiday.

If you have been longing to upgrade your modem or router, then you are in luckAmazon is discounting their popular Arris cable modems and routers today only. You can get the highly-rated Arris SB8200 SURFboard gigabit speed cable modem for $117.64, and there are many more available for you to choose from.  Read more...

More about Tivo, Security Camera, Routers, Mashable Shopping, and Amazon Devices IMAGE: Amazon $64.99 $25 OFF (28%) $89.99 Prime Echo Show 5 -- See Details
IMAGE: Amazon $99.99 $50.00 OFF (33%) $149.99 Prime Amazon Fire HD 10 32GB 1920x1200 10.1" Tablet -- See Details
IMAGE: Amazon $39.99 $10 OFF (20%) $49.99 Prime Fire TV Stick 4K Streaming Media Player with Alexa Voice Remote -- See Details
IMAGE: MVMT WATCHES Extended! Anniversary Sale: 26% off sitewide -- See Details
IMAGE: Amazon $29.99 $10.00 OFF (25%) $39.99 Prime Fire TV Stick with Alexa Voice Remote -- See Details
IMAGE: Amazon $29.99 $20.00 OFF (40%) $49.99 Prime Echo Dot (3rd Gen) -- See Details
IMAGE: Amazon $69.99 $30 OFF (30%) $99.99 Prime Edifier R1280T Powered Bookshelf Speakers -- See Details
IMAGE: AMAZON $103.99 $26.00 OFF (20%) $129.99 Prime Edifier R1280DB Powered Bluetooth Bookshelf Speakers -- See Details
IMAGE: AMAZON $89.99 $30 OFF (25%) $119.99 Prime Amazon Cloud Cam Security Camera -- See Details
IMAGE: AMAZON $199.99 $50 OFF (20%) $249.99 Prime All-new Blink XT2 Outdoor/Indoor Smart Security Camera with cloud storage included (3 camera kit) -- See Details
IMAGE: AMAZON $117.64 $82.35 OFF (41%) $199.99 Prime ARRIS SB8200 SURFboard Gigabit Speed Cable Modem -- See Details
IMAGE: Amazon $74.51 $25.48 OFF (25%) $99.99 Prime ARRIS SB6190 Surfboard (32x8) Docsis 3.0 Cable Modem -- See Details
IMAGE: Amazon $333.99 $79.99 OFF (19%) $413.98 Prime TiVo Bolt OTA for Antenna All-in-One Streaming Media Player (TCDA95000) -- See Details
IMAGE: Amazon $349 $50 OFF (13%) $399 Prime Apple Watch Series 4 (GPS 40mm) -- See Details
IMAGE: Amazon $110 $49.99 OFF (31%) $159.99 Prime ARRIS SURFboard Cable Modem Plus AC1900 Dual Band Wi-Fi Router -- See Details
IMAGE: Amazon $31.47 $13.48 OFF (30%) $44.95 Prime Marpac Dohm Classic White Noise Machine -- See Details
IMAGE: Amazon $149.99 $49.96 OFF (25%) $199.95 Prime Instant Pot Max 6-Quart Multi-use Electric Pressure Cooker -- See Details
IMAGE: WALMART $249 $80.99 OFF (25%) $329.99 Apple iPad 9.7" 32GB Retina Tablet -- See Details
IMAGE: Amazon $179.99 $50 OFF (22%) $229.99 Prime Fire TV Recast (Over-the-air DVR, 500 GB, 75 hours) -- See Details

Can You Increase Keyword Rank Without Any Link Building? via @schachin

Search Engine Journal - Tue, 08/20/2019 - 09:45

Here are five things you can do to improve your positioning for specific queries without building links.

The post Can You Increase Keyword Rank Without Any Link Building? via @schachin appeared first on Search Engine Journal.

Beats headphones, ASUS laptops, Eufy smart scales, Jabra earbuds, Amazon devices, and more on sale for Aug. 20 in the UK

Mashable - Social Media Marketing tips - Tue, 08/20/2019 - 09:44

Amazon's "End of Summer Sale" starts on Aug. 22, which is both exciting and deeply sad. Yes, we'll get some great deals, but surely we're not giving up on summer just yet? Say it isn't so.

The sale hasn't officially started yet, but Amazon has begun to drip-feed some early deals, to get everyone worked up. You can save on a wide range of 4K TVs, headphones, headsets, laptops, and more. We have lined up the best of the bunch, including devices from Bose, ASUS, Apple, and LG.

These are the best deals from across the internet for Aug. 20.

Best of the best

Your best chance to pick up a smart scale, laptop, and smart home device at a heavily reduced rate. Read more...

More about Headphones, Laptops, Mashable Shopping, Shopping Uk, and Uk Deals IMAGE: AMAZON £139 £40 OFF (22%) £179 Ring Video Doorbell 2 -- See Details
IMAGE: AMAZON £599.99 £200 OFF (25%) £799.99 ASUS ZenBook S Full HD 13.3-Inch Laptop -- See Details
IMAGE: AMAZON £799.99 £200 OFF (20%) £999.99 ASUS ZenBook 14-Inch Full HD Laptop -- See Details
IMAGE: AMAZON £2,500 £1,000 OFF (29%) £3,500 ASUS ROG 17.3-Inch Gaming Laptop -- See Details
IMAGE: AMAZON £149.99 £50 OFF (25%) £199.99 HP Stream 11.6-Inch Laptop -- See Details
IMAGE: AMAZON £189.99 £60 OFF (24%) £249.99 HP 14-Inch Laptop -- See Details
IMAGE: AMAZON £1,299 £300 OFF (19%) £1,599 MSI 8SE 15.6-Inch FHD Gaming Laptop -- See Details
IMAGE: AMAZON £10.49 £10.50 OFF (50%) £20.99 Eufy Lumi Stick-On Night Light -- See Details
IMAGE: AMAZON £31.99 £57.01 OFF (64%) £89 Eufy Smart Scale with Bluetooth -- See Details
IMAGE: AMAZON £31.99 £18.00 OFF (36%) £49.99 Eufy Smart Scale with Bluetooth -- See Details
IMAGE: AMAZON £29.98 £10.00 OFF (25%) £39.98 Umi. Essentials Wireless Earbuds -- See Details
IMAGE: AMAZON £59.99 £30.00 OFF (33%) £89.99 Jabra Move Style Edition Wireless Headphones -- See Details
IMAGE: AMAZON £64.99 £25 OFF (28%) £89.99 Jabra Elite Active 45e Wireless Sports Open Earbuds (Black) -- See Details
IMAGE: AMAZON £69.99 £20 OFF (22%) £89.99 Jabra Elite Active 45e Wireless Sports Open Earbuds (Mint Green) -- See Details
IMAGE: AMAZON £39.99 £20 OFF (33%) £59.99 Jabra Talk 35 Mono Wireless Portable Headset -- See Details
IMAGE: AMAZON £245 £54.95 OFF (18%) £299.95 Beats Studio3 Wireless Headphones -- See Details
IMAGE: AMAZON £139.95 £110 OFF (44%) £249.95 Beats Solo3 Wireless On-Ear Headphones -- See Details
IMAGE: AMAZON £179.99 £95.01 OFF (35%) £275 Bang & Olufsen Beoplay E6 Wireless Earphones -- See Details
IMAGE: AMAZON £129 £70.95 OFF (35%) £199.95 Bose SoundLink Wireless Headphones II -- See Details
IMAGE: AMAZON £179 £70.95 OFF (28%) £249.95 Bose QuietComfort 20 Noise Cancelling Headphones -- See Details
IMAGE: AMAZON £299 £100 OFF (25%) £399 Hisense 43-Inch 4K UHD HDR Smart TV -- See Details
IMAGE: AMAZON £349 £100 OFF (22%) £449 Hisense 50-Inch 4K UHD HDR Smart TV -- See Details
IMAGE: AMAZON £389 £210.99 OFF (35%) £599.99 Panasonic 55-Inch 4K UHD Smart TV -- See Details
IMAGE: AMAZON £699 £200.99 OFF (22%) £899.99 Panasonic 58-Inch LED 4K Ultra HD HDR Smart TV -- See Details
IMAGE: AMAZON £749 £250.99 OFF (25%) £999.99 LG 49-Inch UHD 4K HDR Smart NanoCell LED TV -- See Details
IMAGE: AMAZON £389.99 £210.01 OFF (35%) £600 Philips 43-Inch 4K Ultra HD Android Smart TV -- See Details
IMAGE: AMAZON £549.99 £250.01 OFF (31%) £800 Philips 55-Inch 4K Ultra HD Android Smart TV -- See Details
IMAGE: AMAZON £369.99 £230.01 OFF (38%) £600 Philips 58-Inch 4K Ultra HD Smart TV -- See Details
IMAGE: AMAZON £699.99 £300.01 OFF (30%) £1,000 Philips 50-Inch 4K Ultra HD Android Smart TV -- See Details
IMAGE: AMAZON £799.99 £350.01 OFF (30%) £1,150 Philips 55-inch 4K Ultra HD Android Smart TV -- See Details

4 podcasts to teach kids about history, identity, and current events

Mashable - Social Media Marketing tips - Tue, 08/20/2019 - 09:30

In our Back to School series, Mashable tackles the big issues students face, from mental health to representation to respectful communication. Because returning to the classroom is about more than buying school supplies. 

As your child heads back to school, you may be looking for appropriate ways to bolster the education they're getting in the classroom. But how do you determine what's suitable for their grade level but also inclusive and entertaining enough that they won't be bored to tears? Try podcasts.

There are many child-friendly podcasts out there that explore topics that aren't often included in traditional curriculums. You can listen to them in the car on the way to school or sports practices, and they can spark questions around difficult topics like racism or identity — in an age-appropriate way.  Read more...

More about Education, Children, Social Good, Podcasts, and Back To School

The Trump administration can't gut the Endangered Species Act

Mashable - Social Media Marketing tips - Tue, 08/20/2019 - 09:30

In 1973, Congress overwhelmingly passed the Endangered Species Act by a stark vote of 355 to 4. 

Forty-six years later, over 80 percent of Americans support the nation's bedrock conservation law, which is responsible for resurrecting the once-doomed bald eagle, chosen by the Founding Fathers to represent the fledgling United States on the country's national emblem

Yet regardless of the law's historic support and successes at fending off the extinction of iconic wildlife in human-dominated landscapes — the likes of the American alligator, gray wolf, and grizzly bear — last week the Trump administration finalized changes to how the federal government can enforce the law. Legal experts largely agree that these new rules seek to weaken the act: The administration is now better positioned to under-protect wildlife, specifically by allowing federal regulators to only assess adverse changes to a species' habitat in the vaguely-described "foreseeable future" (which could easily ignore the longer-term predicted effects of Read more...

More about Science, Conservation, Endangered Species, Endangered Species Act, and Trump Administration

Why Bidding On Your Brand Name is Important via @martinibuster

Search Engine Journal - Tue, 08/20/2019 - 09:17

I may seem counterintuitive but PPC bidding on your own brand name makes sense.

The post Why Bidding On Your Brand Name is Important via @martinibuster appeared first on Search Engine Journal.

Porsche Taycan will be the first car with built-in Apple Music app

Mashable - Social Media Marketing tips - Tue, 08/20/2019 - 09:00

Porsche's electric supercar, the Taycan, will be the first-ever car to have an integrated, standalone Apple Music app. 

This is different from having CarPlay integrated into your car and accessing Apple Music through that. According to TechCrunch, which spoke to Porsche North America CEO Klaus Zellmer, the car owner's Apple ID will be linked with the Porsche Taycan ID, and their music collection will be always available in the car without any pairing or signing in. 

The Apple Music app will be available through Taycan's touchscreen display, and users will also be able to invoke it via voice commands and access playlists, radio stations, albums, and individual songs.  Read more...

More about Apple, Apple Music, Porsche, Porsche Taycan, and Tech

Get a productivity boost with the help of this super cheap online course

Mashable - Social Media Marketing tips - Tue, 08/20/2019 - 09:00

TL;DR:  Snag an immersive online course on productivity for $12.99 in the Mashable Shop. It's typically $199, so you'll save 93%.

Productive people are not superhumans. They're just regular people who know how to make the most of their time. No need to be jealous. You, too, can learn how to ditch your impulse to procrastinate and become the most productive version of yourself with some help. 

This extensive course on productivity could even be just the thing that helps you get there.

Through 515 lectures and 26 hours of content, this comprehensive course will lead you to develop smart and focused daily operating procedures. You'll learn to ditch your sloppy and haphazard habits and replace them with simple, time-saving solutions adopted from highly productive people. Read more...

More about Productivity, Work Life, Mashable Shopping, Culture, and Work Life

Feeling nostalgic? Snag this Instax Mini 9 camera bundle.

Mashable - Social Media Marketing tips - Tue, 08/20/2019 - 09:00

TL;DR: Snag the trendy AF Fujifilm Instax mini camera for $129.95, a new item in the Mashable Shop.

Instant photography has made a comeback in recent years. Not only is this the generation of instant gratification, but also the generation obsessed with nostalgia. Put those two things together and you get instant photos.

Many brands have caught on to the hype — like Leica, Lomography, Mint. Heck, even Polaroid's released a slew of new models. But the camera that seems to be dominating social media is FujiFilm's Instax Mini 9.

The cult-favorite camera is small, lightweight, and trendy AF. You can take it practically anywhere you please and it produces flawless, wallet-sized photos in seconds. It also offers more features than your average point-and-shoot instant camera. You'll get a macro lens for taking close-up shots with ease, a selfie mirror to get your face perfectly framed without wasting film, and an automatic brightness dial to get the best exposure every time. Read more...

More about Camera, Mashable Shopping, Instax Mini, Tech, and Consumer Tech

'Underwater' is 'Alien' but with Kristen Stewart and, well... underwater

Mashable - Social Media Marketing tips - Tue, 08/20/2019 - 08:47

Underwater, no one can hear you scream. Well, they can if they're nearby and can catch an earful of your terrified gurgling, but also, I wouldn't recommend screaming, because you'll need that oxygen, because you're about to walk across the deep sea floor and try not to get eaten by a mysterious monster.

OK, so it's not as catchy a tagline — but the isolated, hermetically-sealed sci-fi horror vibe of Underwater is too close to Alien not to have a go. (Alien But It's) Underwater stars Kristen Stewart, Vincent Cassel, and Jessica Henwick (Game Of Thrones, The Force Awakens) as a ragtag bunch of adventurers in a scientifically advanced space station ocean base. Read more...

More about Underwater, Kristen Stewart, Alien, Entertainment, and Movies Tv Shows

YouTube Stops Copyright Holders From Making Unfair Claims Against Creators via @MattGSouthern

Search Engine Journal - Mon, 08/19/2019 - 22:23

YouTube is making it harder for copyright holders to file unfair claims and take revenue away from creators.

The post YouTube Stops Copyright Holders From Making Unfair Claims Against Creators via @MattGSouthern appeared first on Search Engine Journal.

Study finds connection between using emoji and having sex

Mashable - Social Media Marketing tips - Mon, 08/19/2019 - 20:28

Recent studies suggest that frequent use of emoji with a potential partner is linked to more active and successful romance. A pair of studies examined attitudes toward emoji use in interpersonal situations.  Read more...

More about Iphone, Mashable Video, Emoji, Sex, and Sex And Relationships

Verizon, AT&T, T-Mobile, and Sprint are throttling online video 24/7, study says

Mashable - Social Media Marketing tips - Mon, 08/19/2019 - 20:18

A new study is putting U.S. wireless carriers on blast for slowing down online video traffic, even during periods where they claim they are not.

Research conducted by Northeastern University and the University of Massachusetts found that wireless companies — including the main four U.S. carriers: Verizon, AT&T, T-Mobile, and Sprint, all slowed down video traffic from early 2018 to 2019. 

The resulting effect for consumers is delayed load times, buffering, and degradation in quality when streaming video content. 

These carriers have long maintained that this practice, known as throttling, is done to avoid congestion. However, the study found that online video throttling was occurring around the clock, regardless of congestion. Read more...

More about Verizon, T Mobile, Sprint, At T, and Throttling

Gmail is super busted right now (it's not just you)

Mashable - Social Media Marketing tips - Mon, 08/19/2019 - 20:09

Gmail just gave you the perfect Monday gift: a legitimate excuse to ignore all of your boss's emails. 

According to Google, some users of the company's email service are unable to log into their accounts. The problems were first acknowledged by Google just before 12 p.m. PT today and while access for some people has since been restored, the issue is ongoing for others. 

"The affected users are unable to access Gmail," reads the latest status update (at the time of this writing) from Google. "Users may experience issues signing into all Google services via OAuth or Chrome devices."

Looks like Google authentication has taken a dive. Chromebook users - you now have a doorstop for a computer if you weren't logged in.

— Iain Thomson (@iainthomson) August 19, 2019 Read more...

More about Google, Gmail, Email, Tech, and Big Tech Companies

‘Friends’ Marcel the monkey is set for a TV return

Mashable - Social Media Marketing tips - Mon, 08/19/2019 - 20:04

The monkey, who appeared on the NBC sitcom, seems to be making a return to the silver screen, this time on FX.

Read more here. Read more...

More about Entertainment, Mashable Video, Friends, Tv Show, and Marcel The Monkey

Twitter and Facebook suspend accounts linked to Chinese government

Mashable - Social Media Marketing tips - Mon, 08/19/2019 - 20:02

Twitter and Facebook have suspended accounts for running a state-sponsored propaganda campaign targeting Hong Kong protesters.

Twitter says it suspended 936 accounts that were "deliberately and specifically attempting to sow political discord in Hong Kong" as well as 200,000 more "spammy" accounts that were "proactively suspended before they were substantially active." 

The accounts in question targeted protesters in Hong Kong, who have been demonstrating for weeks.

Twitter described the ring of accounts as a "significant state-backed information operation," and noted that some accounts were created using VPN services.  Read more...

More about Tech, Facebook, Twitter, Tech, and Social Media Companies

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