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Facebook Makes its Ad Metrics Easier to Understand by @MattGSouthern

Search Engine Journal - Fri, 02/23/2018 - 04:36

Facebook is making its ad metrics clearer by introducing new labels that show how they are calculated. Estimated or In Development Facebook is now labeling some metrics in Ads Manager as either ‘estimated’ and/or ‘in development.’ These labels can be found in a section within the Ads Manager reporting table called “tool tips.” Labels can also be displayed using the customize column selector for ads running across Facebook, Instagram, and Audience Network. What Are Estimated Metrics? Facebook explains that its estimated metrics can provide guidance in areas where the end result is difficult to quantify. Real-time data is often provided […]

The post Facebook Makes its Ad Metrics Easier to Understand by @MattGSouthern appeared first on Search Engine Journal.

Netflix drops trailer for biopic about fierce '80s rapper Roxanne Shanté

Mashable - Social Media Marketing tips - Fri, 02/23/2018 - 02:49

From the producers of Fruitvale Station and Dope comes Netflix's new biopic unpacking the life of New York rapper Roxanne Shanté.

A Sundance favourite, Roxanne Roxanne follows the turbulent life of the 14-year-old Queens battle MC, set in the early 1980s. Shanté made a name for herself as part of the Juice Crew collective, breaking through with her one-take freestyle response to a derogatory UTFO single dubbed "Roxanne Roxanne."

Starring Mahershala Ali, Nia Long, Beastie Boys’ Ad-Rock (Adam Horovitz) and introducing Chanté Adams, the film will land on Netflix March 23. 

Pharrell Williams, Mimi Valdes, and Forest Whitaker all co-produced, so expect one heck of a soundtrack. Read more...

More about Movies, Netflix, Hip Hop, Rapper, and Netflix Original Film

Hello, excellent news: AJ from 'Queer Eye' got engaged

Mashable - Social Media Marketing tips - Fri, 02/23/2018 - 02:19

One of the greatest things about the reboot of Queer Eye is the numerous, heartwarming tales of self-acceptance.

It's especially apparent in episode four's AJ, a gay black man who was struggling to come out to his family. Of course, there was a happy ending: AJ came out to his stepmother in a moment that made us bawl.

SEE ALSO: Netflix's 'Queer Eye' reboot is all about empathy at a time when we really need it

Well, we hope you've saved some tears, because it's been announced that AJ got engaged to his partner Drey, as per Queer Eye's tweet on Thursday. Yesssssss.

It seriously is the best news we've heard all week. Here's how people reacted to it, and by reacted we mean seriously cried. Read more...

More about Entertainment, Tv, Television, Netflix, and Engagement

Someone added googly eyes to illustrations of dinosaurs, and they look a lot better

Mashable - Social Media Marketing tips - Fri, 02/23/2018 - 01:34

Googly eyes make everything better. 

Artist and cosplayer Hattie Grace jazzed up a book of dinosaur illustrations with a classic arts and craft supply.

SEE ALSO: Lego unveils 'Jurassic World: Fallen Kingdom' sets and we're pretty darn excited

"Googly eyes add so much to dinosaur history," they tweeted. 

Googly eyes add so much to dinosaur history

— Hattie Grace Illustration (@hattedhedgehog) February 20, 2018

Psittacosaurus looks a lot less threatening with big, glossy eyeballs. Hattie even added eyebrows to make a very concerned-looking triceratops. 

Ok sorry there's more

— Hattie Grace Illustration (@hattedhedgehog) February 20, 2018

More about Dinosaurs, Culture, Web Culture, and Animals

Lucky flight catches glimpse of SpaceX launch from the air

Mashable - Social Media Marketing tips - Fri, 02/23/2018 - 01:31

Elon Musk's SpaceX launched another rocket on Thursday morning, successfully sending three satellites into space

After the Falcon9 took off from Vandenberg Air Force Base northwest of Santa Barbara, a lucky flight from Hawaii to LAX got an up-close look at the rocket as it made its way towards space.

SEE ALSO: SpaceX boat tries to catch pricey rocket nosecone in the Pacific Ocean, but misses

Redditor tKMagus shared a video of the rocket from his window seat of the plane, which gave a unique perspective we can't see back on Earth. 

In the comment section, tKMagus said the pilot was aware of the rocket and notified the cabin of its whereabouts.  Read more...

More about Spacex, Viral Videos, Culture, and Space

Here’s why a movie about Flamin' Hot Cheetos is actually kind of awesome

Mashable - Social Media Marketing tips - Fri, 02/23/2018 - 01:18

McDonald's isn't the only junk food company that has a story bigger than its product.

Flamin' Hot Cheetos is getting its own movie, one that won't focus on spicy mascot Chester Cheetah. Instead, Flamin' Hot will focus on the story of the snack's creator, Richard Montañez, the son of an immigrant who found his way into the snack business as a janitor.

SEE ALSO: This ridiculous game is for all the foodies out there

First reported by Variety, the film is set for production by Fox Searchlight and producer DeVon Franklin. Like 2016's The Founder, the film will focus on Montañez's life story and his path to corporate food mogul, according to the publisher.  Read more...

More about Film, Movies, Cheetos, Screening, and Flamin Hot Cheetos

Will Smith tries an Australian meat pie, wonders why it has be so scalding hot

Mashable - Social Media Marketing tips - Fri, 02/23/2018 - 01:04

You know Will Smith is rather good at Instagram, but you might not know he's doing the vlog thing now.

In his latest video, which covers his recent fun-looking trip to Australia, Smith reviews the Australian meat pie (1:10 in the video) — a national icon and a source of criticism when Americans don't eat it correctly.

Fortunately, Smith eats the Four 'N Twenty pie properly with some guidance (with your hands, always) and seems to be a fan, but wonders why Aussies always scald their mouths while eating it.

"It's really, really good. But why don't y'all wait until it gets cool?" Smith asks.  Read more...

More about Australia, Celebrities, Food, Will Smith, and Meat Pies

Joss Whedon "didn’t have a story" for 'Batgirl' — but these women sure do

Mashable - Social Media Marketing tips - Thu, 02/22/2018 - 23:34

Joss Whedon told Hollywood Reporter that he was stepping down as the writer/director of DC's upcoming Batgirl movie because he "really didn't have a story" to tell with it. 

But you know who does have lots and lots of Batgirl stories to tell? Uh... women. Who were girls once. And have experience with that kinda thing.

Whedon had been struggling to come up with a story that could stand up to the kind of empowerment narrative embedded into Wonder Woman. Then Wonder Woman actually came out, turned into a cultural phenomenon, and earned the biggest box office and critical praise for DC. 

SEE ALSO: Star Wars' obsession with white guy filmmakers is hurting the franchise Read more...

More about Entertainment, Wonder Woman, Women In Hollywood, Black Panther, and Batgirl

No, Kylie Jenner didn't wipe out $1.3 billion of Snap's market value

Mashable - Social Media Marketing tips - Thu, 02/22/2018 - 23:28

On Thursday, the business news site Bloomberg published a story under a shocking headline: "In one tweet, Kylie Jenner wiped out $1.3 billion of Snap's market value."

The story was pegged to a 7 percent decline in Snap Inc.'s stock price, and it would have you believe that one tweet — just 88 characters — was able to destroy a significant portion of the company's market valuation.

For reference, here's the tweet in question:

sooo does anyone else not open Snapchat anymore? Or is it just me... ugh this is so sad.

— Kylie Jenner (@KylieJenner) February 21, 2018

Yes, Kylie Jenner, the 20-year-old reality TV star, is one of the most popular Snapchat users. And yes, the Kardashian family is incredibly powerful. But let's not crown Kylie the queen of Snap's stock decline despite how fun this image is: Read more...

More about Snapchat, Kylie Jenner, Apps And Software, Snap Inc., and Snapchat Redesign

Amazon may open six new Amazon Go stores this year

Mashable - Social Media Marketing tips - Thu, 02/22/2018 - 23:23

The first Amazon Go store opened just a month ago,  but the franchise's next steps may already be in the works. 

Amazon could open as many as six new Amazon Go stores this year, reports Recode, citing "people familiar with the company's plans." 

SEE ALSO: What it's like to shop at Amazon Go

The stores will likely open in at least Seattle and Los Angeles — it was unclear to Recode's sources whether the stores will open in any other cities this year. 

The company has reportedly identified at least three locations around Seattle for stores. In Los Angeles, the company is considering bringing a Go store to famed outdoor mall The Grove.  Read more...

More about Amazon, Amazon.Com, Amazon Go, Amazon Groceries, and Tech

Nike's springtastic new running shoe might actually make you want to exercise

Mashable - Social Media Marketing tips - Thu, 02/22/2018 - 23:14

Mere seconds before I leaped into a giant, 20-foot-long pit filled with colorful foam blocks, I realized I'd made a huge mistake.

It was late January, and Nike had invited a handful of writers, bloggers, and influencers to a warehouse in Lower Manhattan to witness the debut of the company's new flagship running shoe, the Nike Epic React. Those shoes, which go on sale on Thursday January 22, are billed as the lightest and softest shoe the company's ever produced. 

SEE ALSO: How Nike turned the shoe drop into a high-tech treasure hunt

To show off their product, Nike had set up an elaborate obstacle course for me and my fellow content compatriots. We were split into four teams of about 10 or so people each, and we rotated through 10-minute sessions at four different stations to rack up points for every completed task. Read more...

More about Tech, Running, Nike, Nike Shoes, and Running Shoes

Olympian Gus Kenworthy took selfies with an albino raccoon in South Korea

Mashable - Social Media Marketing tips - Thu, 02/22/2018 - 22:54

Cat cafes are so 2017 — Gus Kenworthy miles ahead of us with his visit to a raccoon cafe. 

Kenworthy competed in slopestyle skiing for Team USA in Pyeongchang for the 2018 Winter Olympics. Although his events are over, the Olympian stopped in South Korea's capital to visit Seoul's Blind Alley, a cafe where customers can hang out with raccoons, corgis, and a capybara.  

SEE ALSO: Crying rooms in Japan are real and they're spectacular

He posted photos from his visit — complete with a cuddly albino raccoon — with the caption "they really do love trash!"

They really do love trash! 😂 This raccoon cafe was honestly the highlight of my trip to Korea so far (no offense Olympics)!🗑️🐼

A post shared by gus kenworthy (@guskenworthy) on Feb 22, 2018 at 7:32am PST Read more...

More about Animal Rights, Winter Olympics, Culture, Web Culture, and Animals

The most massive black holes on record were just discovered 3.5 billion light-years away

Mashable - Social Media Marketing tips - Thu, 02/22/2018 - 22:53

These 'ultramassive' black holes defy astronomers' assumptions about the relationship between the sizes of black holes and their host galaxies. Read more...

More about Space, Nasa, Science, Mashable Video, and Space Photos

This artist paints sneakers with temperature-sensitive dye

Mashable - Social Media Marketing tips - Thu, 02/22/2018 - 22:46

These custom kicks from artist Mike Phillips Jr. change color when they react to cold and hot temperature manipulations.

Gaining many of his fans through Instagram, Phillips creates and sells the unique footwear through his website. Read more...

More about Fashion, Art, Design, Mashable Video, and Yeezy

How to understand the figure skating scoring system

Mashable - Social Media Marketing tips - Thu, 02/22/2018 - 22:43

As the women's free skate Thursday night begins to wrap up the Winter Games in Pyeongchang, all eyes will be on Russians Alina Zagitova and Yevgenia Medvedeva from the OAR Team.

The skaters sit in the top two slots with 82.92 and 81.61 points, respectively, following Tuesday's short program. The highest placed American is Mirai Nagasu, who's in ninth place with 66.92 points.

Before any medals are handed out, though, the figure skaters will be scored and judged in what can feel like a confusing system. It's certainly not simple. Judges take into account everything from artistry to presentation (those costumes mean something), how well rotated a spin is, and how the skater landed from a jump. Read more...

More about Figure Skating, Ice Skating, Winter Olympics, Winter Olympics 2018, and Entertainment

Turn your oven into a pizza oven with Pizza Shelf

Mashable - Social Media Marketing tips - Thu, 02/22/2018 - 21:59

Heads up: All products featured here are selected by Mashable's commerce team and meet our rigorous standards for awesomeness. If you buy something, Mashable may earn an affiliate commission.

We all have our favorite type of pizza. But for one reason or another, most of us rarely make pizza at home. Sure, it’s easy to just drop by your local dollar pizza joint for a delicious slice. And yeah, it’s nice just to use Seamless or GrubHub to bring your cheesy delicacy straight to your doorstep, but making pizza at home is relatively easy too, and you can have it however you like it whenever you want it.  Read more...

More about Kickstarter, Pizza, Bake, Oven, and Kickstarter Project

Sonic and Pac-Man crossing over is strange, but awesome

Mashable - Social Media Marketing tips - Thu, 02/22/2018 - 21:57

To celebrate the 5th anniversary of the mobile game 'Sonic Dash,' Sonic is now a playable character in 'Pac-Man,' while Pac-Man and Ms. Pac-Man are playable characters in 'Sonic Dash.' Read more...

More about Iphone, Gaming, Android, Ios, and Games

Google’s John Mueller Explains Why Google Crawls Non-Existent Pages by @martinibuster

Search Engine Journal - Thu, 02/22/2018 - 21:54

Google's John Mueller offers good news for web publishers concerned about why Google crawls 404 and 410 pages.

The post Google’s John Mueller Explains Why Google Crawls Non-Existent Pages by @martinibuster appeared first on Search Engine Journal.

Harvey Weinstein apologizes for using Meryl Streep and Jennifer Lawrence as legal shields

Mashable - Social Media Marketing tips - Thu, 02/22/2018 - 21:51

Disgraced producer Harvey Weinstein indirectly apologized to Meryl Streep and Jennifer Lawrence for using their names and their words in an attempt to stop a class action lawsuit against himself after he was accused of sexual assault and misconduct by dozens upon dozens of women in Hollywood.

SEE ALSO: Lena Headey opens up about Harvey Weinstein and the power of being a mother

Weinstein's representatives told Deadline Thursday that the ex-head of The Weinstein Company apologized to Streep and Lawrence after both actresses publicly called him out for using their quotes in court. Both actresses had previously stated that they were not sexually assaulted by Weinstein, which Weinstein's legal team tried to use as grounds to get the lawsuit thrown out.  Read more...

More about Lawsuit, Sexual Assault, Hollywood, Jennifer Lawrence, and Meryl Streep

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