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This immersive VR experience transports you to ‘Star Wars’ and other fictional universes — Future Blink

Mashable - Social Media Marketing tips - Fri, 06/14/2019 - 17:17

Enter The VOID, a "virtual entertainment center" where real and virtual worlds merge together, to create new environments and visualizations that guests can interact with in real time. Read more...

More about Mashable Video, Virtual Reality, Star Wars, The Void, and Tech

Your first look at 'Veronica Mars' season 4 is here and it's perfect

Mashable - Social Media Marketing tips - Fri, 06/14/2019 - 17:03

Kristen Bell's sleuthing alter ego Veronica Mars speaks for all of us when she says "after a decade away, it needed me and I needed it" in the brand new trailer for Hulu's Veronica Mars revival, which makes a comeback after its three-season run on The CW ended in 2007.

We return to the fictional town of Neptune, California, smack dab in the middle of spring break when a series of bombings and deaths leads Veronica to don her investigative hat once again. 

The revival will see the return of original stars like Enrico Colantoni, Jason Dohring, and Max Greenfield as well as new additions like J.K. Simmons, Patton Oswalt, and Kirby Howell-Baptiste.  Read more...

More about Entertainment, Hulu, Veronica Mars, Streaming Shows, and Entertainment

How much ad spend goes to Facebook, Google and Amazon in 2019?

… what are the implications for marketers and the world?

The online shift in advertising budget from offline TV and print ads to digital media has been one of the biggest changes that we have witnessed with the growth of the Internet. Nothing new here, this has happened gradually as spend has shifted from offline media sites to their online equivalents.

What has shocked me in recent years, has been the growing hegemony of the two biggest online platforms globally, that’s Facebook and Google. This is most marked in English-speaking countries, so let’s look at the UK.

This recent eMarketer post, Facebook and Google Control Ever-Greater Portion of UK Ad Market  reported in Campaign brought home to me just how successful Facebook and Google are today in capturing advertising spend from businesses:

“Facebook and Google account for a huge 66.7% of digital advertising revenue in the United Kingdom (including Facebook-owned Instagram)”.

So, that’s over two-thirds of ad spend…

If you look at the situation in the United States, again via eMarketer ad research, it’s at a similar, but slightly lower level.

In the US, their dominance is partly because of the growing influence of Amazon as this research shows.

A different angle on this picture of Amazon, Facebook and Google ad budget dominance is provided in new research reported in Marketing Land by Lawless Research and Factual. They say:

“The advertising oligopoly of Google, Facebook and Amazon is shown by this survey of 700 respondents, spending on average, 43% of their ad budgets on the three platforms.”

The research shows that there is less spend on these platforms in smaller companies. This may potentially be because of smaller B2B companies focusing on spending on LinkedIn advertising who incidentally dominate that category via their parent Microsoft.


What are the implications of this imbalance?

I wanted to flag up the latest data on this, since it’s a great discussion point for students studying marketing and of course it’s a challenge for businesses. One implication is that for now, if you work in marketing or aspire to, understanding the complex options available in Facebook and Google and how to optimize them is essential. Yes, you may use an agency, or employ specialists, but you have to ask them the tough questions to optimize your spend.

Marketing Land call it out as an oligopoly, I called it a hegemony, neither is positive. If you take at the synonyms, it stands for:  leadership, dominance, dominion, supremacy, ascendancy, predominance, primacy, authority, mastery, control, power, sway, rule, etc.

Intense competition from businesses on these platforms has caused often incredible fees to be bid for ads, likely when businesses are trying to buy market share, or perhaps, I fear, because they are not tracking ads closely enough, so don’t know they are burning money at silly cost-pre-acquisition rates.

Larger businesses who use media-buying agencies can tap into Programmatic display options to advertise on publisher sites. These options aren’t yet so readily accessible to smaller companies. So their options for advertising on publishers is mediated through Google via Adsense or their rebranded Doubleclick network.

More widely within society, the lack of advertising outside these platforms has meant the demise of many traditional publishers and new online-publishers, with accompanying job losses. Particularly galling since Google and Facebook’s growth has been based on publishers providing content to the platforms for free. That’s not a problem that can be readily solved in the short-term, but anti-trust investigations against these companies and talk of breaking up the companies, both sides of the Atlantic are a step in the right direction.


The post How much ad spend goes to Facebook, Google and Amazon in 2019? appeared first on Dr Dave Chaffey : Digital Insights.

Best 4K TV deals this weekend: Get a 75-inch LG TV for less than $2,000

Mashable - Social Media Marketing tips - Fri, 06/14/2019 - 16:45

Avengers, Animal Crossing: New Horizons, Luigi's Mansion 3, the Breath of the Wild sequel AND Link's Awakening finally exist in the same universe as us

But, as exciting as E3 is, waiting months — let alone a year — to play those games is painful.

You'll need something to tide you over until then. If comfort food isn't working, we think a new 4K TV could do the job. No, it's not the same as playing in Hyrule (and seeing Zelda with a new haircut), but watching the final season of Jessica Jones in HDR with over eight million pixels sounds like a pretty damn good distraction.

SEE ALSO: Game on the go: 9 of the best Nintendo Switch cases Read more...

More about Gaming, Lg, 4k Tv, Vizio, and Mashable Shopping

Computer-loving cat won't take its head off the keyboard

Mashable - Social Media Marketing tips - Fri, 06/14/2019 - 16:22

More than almost anything else, cats love a good computer.

If you're a cat owner, chances are your pet has probably tried to climb on your computer at some point to cozy up on the warm keyboard. Take a look at Twitter user @alygat's cat, who recently took a liking to a laptop.

Nothing — not even a human, pressing down on his ear — could get in the way of this cat's love for a warm computer and its human.

SEE ALSO: Dog's birthday party puts most human parties to shame

After posting the tweet, users on Twitter responded by posting photos of their own cats stretching in front of computers.

— Emma Gradin (@E_Gradin) June 14, 2019

More about Cats, Viral Videos, Computer, Culture, and Web Culture

TP-Link smart switch is on sale for $25 at Walmart

Mashable - Social Media Marketing tips - Fri, 06/14/2019 - 16:12

TL;DR: Add some smart lighting to your home with the TP-Link in-wall smart switch on sale for $25 at Walmart, saving you $10.

There are so many ways to make your home “smart.” You can add smart technology to your scale, speaker, lighting, and so much more. When it comes to smart lighting, you have a couple different routes you can take. One of them being the TP-Link HS200 in-wall smart switch, and right now you can grab it on sale for $25 at Walmart, $10 off its list price.

Some smart switches require a separate hub to generate their power, but the TP-Link doesn’t. It connects right to your wall’s wiring, which might sound intimidating if you’re not an electrician, but don’t worry because there is a step-by-step guide within the Kasa Smart app to help you with installation. Read more...

More about Smart Home, Smart Lighting, Mashable Shopping, Shopping Solo, and Tp Link

Magic Bullet blenders are $20 off at Walmart

Mashable - Social Media Marketing tips - Fri, 06/14/2019 - 16:07

TL;DR: The multi-functional Magic Bullet blender will be your favorite kitchen companion this summer — save $20 and pay just $29.99 when you pick one up at Walmart.

Summer is for relaxing vacations, joy-inducing weather, plenty of backyard BBQs, and outdoor parties. If you happen to be hosting this summer’s shindigs (or just feel like being the best party guest ever), you’re going to want to provide all the best snacks and refreshments that’ll have everyone lauding you as the best party-planner of the year. All the best get-togethers have great food, right?

The Magic Bullet blender is the perfect kitchen appliance to help you prepare an array of delicious treats in seconds, and you can save $20 on one if you pick it up at Walmart.  Read more...

More about Mashable Shopping, Shopping Solo, Kitchen Appliances, Magic Bullet, and Blenders

The 'Avengers' Square Enix game is available for pre-order and $10 off

Mashable - Social Media Marketing tips - Fri, 06/14/2019 - 15:57

TL;DR: One of E3's biggest debuts, the Avengers game from Square Enix, is available for pre-order on Xbox and PS4 for only $49.94, $10.05 off its future retail price.

To everyone who thought they would have nothing to look forward to after Endgame: Your time in the MCU is just getting started. 

Marvel's Avengers, the long-awaited action-adventure game where you get to experience what it's like to be your favorite heroes, is available for pre-order just days after the trailer dropped at E3. It will retail at $59.99 when it's released in May 2020, but when you pre-order through Walmart, you can swipe it for Xbox or PlayStation 4 for $49.94. Get your gaming headset and Infinity Gauntlet ready, y'all. Read more...

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Google's Daydream View VR headset is at its lowest price ever on Amazon — save $40

Mashable - Social Media Marketing tips - Fri, 06/14/2019 - 15:53

TL;DR: This lightweight VR headset typically retails for $99, but you can get it on sale from Amazon right now for only $59.

From curved desktop monitors to 4K TVs with cinema-quality audio, there's a case to be made that the notion of ~immersion~ is fueling today's consumer technology trends. We don't merely want to consume our entertainment anymore; we want to participate in it. 

That probably explains the rise of virtual reality in the consumer sector — that, and the fact that VR headsets are now more accessible (read: affordable) than ever.

Take Google's Daydream View VR headset, now in its second generation. It's a veritable bargain at its MSRP ($99), but right now Amazon is selling it for the all-time-low price of just $59.  Read more...

More about Vr Headset, Daydream View, Mashable Shopping, Shopping Solo, and Google Daydream View

Now Huawei's delaying its foldable phone, too

Mashable - Social Media Marketing tips - Fri, 06/14/2019 - 15:46

The last couple of months haven't been kind to foldable phone aficionados. 

In April, Samsung delayed the launch of its Galaxy Fold — and nearly two months later there's still no official launch date

Now, Huawei's doing the same with its Mate X. The company told CNBC that the phone will launch in September, instead of June as originally planned. 

SEE ALSO: Huawei seeks to have U.S. equipment ban ended in the courts

Interestingly, Huawei reportedly partially placed the blame on Samsung and its foldable phone debacle. A Huawei spokesperson told CNBC that the company has decided to be "cautious" about the Mate X, after Samsung's Galaxy Fold started breaking in reviewers' hands in mere days of use.  Read more...

More about Huawei, Foldable Phones, Huawei Mate X, Tech, and Smartphones

Google: Self-Referencing Canonicals Are Not Critical via @MattGSouthern

Search Engine Journal - Fri, 06/14/2019 - 15:45

Google’s John Mueller recently stated that self-referencing canonical tags are not absolutely necessary, but they do help.

The post Google: Self-Referencing Canonicals Are Not Critical via @MattGSouthern appeared first on Search Engine Journal.

Mom’s mug collection finally gets the display it deserves, and the internet is in love

Mashable - Social Media Marketing tips - Fri, 06/14/2019 - 15:44

If you think that love or chivalry are dead, you are sorely mistaken. 

But you gotta remember to personalize that shit! Bringing home flowers? Passé. A box of chocolates? Whitman's can keep their money. Take a page from this guy's romance book, and learn how it's really done. 

Ana Stanowick posted a photo to Twitter of her mom's new boyfriend finishing a wall display to show off her mother's mug collection, which, just from what we can see, consists of at least 51 glorious mugs!

my dad used to get so mad every time my mom would come home w a new coffee mug (she likes to collect them) and her new bf literally built her a wall to display her collection. this is why we don’t settle for loser boys, ladies!!!!!

— Ana Stanowick (@AnaStanowick_) June 13, 2019

More about Twitter, Viral, Love, Culture, and Web Culture

Apple's Canadian homepage is a glorious emoji tribute to the Raptors right now

Mashable - Social Media Marketing tips - Fri, 06/14/2019 - 15:35

The world's snootiest designers have come up with a tribute to Canada's winningest basketball team using whirling emojis on white space that is absolutely fucking beautiful.

On Thursday, the Toronto Raptors scraped out a victory against basketball's biggest villains/heroes the Golden State Warriors in what would be the last game of the NBA finals. Despite the Raptors' star player being mostly goddamn useless in a butt-clenching fourth quarter, the win delivered Canada its first NBA championship, and many a happy Drake meme.

SEE ALSO: The Toronto Raptors either got Bay Area geography wrong or they're trolling Oakland on Twitter Read more...

More about Apple, Canada, Basketball, Emojis, and Tech

Facebook's cryptocurrency could be announced next week with major partners

Mashable - Social Media Marketing tips - Fri, 06/14/2019 - 15:32

Facebook's long-rumored cryptocurrency might not be a rumor anymore a week from now.

The Wall Street Journal reported on Friday that the social media giant had recruited "more than a dozen" companies to fund its upcoming cryptocurrency, reportedly called Libra. Among those companies are notable names in the payment processing space, such as PayPal, Mastercard, and Visa. 

That means when Facebook reportedly unleashes its Libra white paper next week, it will do so with the blessing of several companies that could have been hurt by this had they not invested in it themselves. As the Journal report pointed out, these companies stand to benefit if Libra actually takes off. Read more...

More about Facebook, Mark Zuckerberg, Social Media, Cryptocurrency, and Cryptocurrencies

Sarah Owusu's paintings put African and black beauty front and centre

Mashable - Social Media Marketing tips - Fri, 06/14/2019 - 15:11

Artist Sarah Owusu pioneered a new style of painting that uses geometric shapes and vivid color to highlight black beauty. She says the world needs a bigger palette when it comes to representation on, as well as behind, the canvas.

The result is an exhilarating exploration of the incredible diversity of the human face. Read more...

More about Art, Mashable Video, Artist, Black History, and Cool Quotient

ThinkGeek is having a moving sale — take 50% off sitewide

Mashable - Social Media Marketing tips - Fri, 06/14/2019 - 15:10

TL;DR: In conjunction with the site's move, ThinkGeek is offering 50% off everything when you use the promo code MOVINGDAY.

Important news for ThinkGeek fans: The site will be moving under its parent company, GameStop, on July 2, 2019. As an avid shopper, you know what this means — a moving sale. ThinkGeek is offering 50% off sitewide with code MOVINGDAY.

ThinkGeek isn’t shutting down completely, so don’t freak out if the site is your go-to for fan products. You’ll be able to find a curated selection of ThinkGeek items for sale on GameStop’s official website and in GameStop stores. To read more about ThinkGeek’s move, check out the company’s site. Read more...

More about Entertainment, Marvel, Game Of Thrones, Thinkgeek, and Mashable Shopping

Fire HD 8 Tablets are $20 off on Amazon

Mashable - Social Media Marketing tips - Fri, 06/14/2019 - 15:05

TL;DR: The vibrant Fire HD 8 Tablet is the perfect hub for your favorite forms of entertainment — and you can save $20 and get one for just $59.99.

Sure, you may hear people say that the only tablet you should ever even think about buying is Apple’s iPad — but we beg to differ. While the iPad is a great device that’s packed with tons of features that you can’t get in many other places, they can still get pretty expensive. But, if you’re in the market for a tablet and can’t really dish out for an iPad, there’s another (and perhaps better) alternative: The Amazon Fire tablet.

You can pick up a Fire HD 8 tablet for $20 off on Amazon right now, bringing its total price down to $59.99 — a far cry from the price of an iPad.  Read more...

More about Tablets, E Books, Amazon Fire, Fire Hd 8, and Mashable Shopping

This self-sharpening knife set from Calphalon is over $90 off at Amazon

Mashable - Social Media Marketing tips - Fri, 06/14/2019 - 14:55

TL;DR: This Food Network-worthy Calphalon Classic Self-Sharpening Knife Block Set (12-piece) is on sale for $79.75, saving you $90.24.

If you're planning on cooking a lot this summer, you're going to need the right appliances and utensils to do it.

Everyone makes sure to have their grilling tongs and slow cookers ready, but knives are severely overlooked. Then, the realization comes when you're butchering a fancy block of cheese with a jagged knife that's meant to cut bread.

SEE ALSO: 8 of the best grills to help you become a grill master

Be prepared for whatever ingredient Pinterest suggests with this 12-piece self-sharpening knife set from Calphalon. It usually goes for $169.99 (and is still full price at Calphalon's site), but you can save over $90 and grab it at Amazon for just $79.75. Read more...

More about Cooking, Knives, Kitchen, Mashable Shopping, and Shopping Solo

This student-made VR game was one of the best hidden gems at E3 2019

Mashable - Social Media Marketing tips - Fri, 06/14/2019 - 14:44

I don't necessarily hate VR. But I am wary of its broken promise as the supposed future of games and entertainment, a promise it's still failed to deliver on years after commercial release — until I played Ascend, a fight and flight PvP arena game made by USC undergraduate college students. 

Its humble little setup at the IndieCade booth sat directly across from the glitzy AAA Oculus booth on the E3 show floor. But ironically, it was the DIY student game set up that felt like by far the best defense for how VR might still redefine the future of play. And that's because its thirty or so young creators managed to fix one of the most fundamental issues plaguing VR games. Read more...

More about Entertainment, Virtual Reality, Video Games, Usc, and E3 2019

Chill, that terrifying amusement park ride video is fake

Mashable - Social Media Marketing tips - Fri, 06/14/2019 - 14:38

Some amusement park rides are too good to be true. 

A famous drop ride in Seoul, Korea got a CGI update and it has people's heart rates spiking. The ride in question is the Gyro Drop, a 315-foot tall tower at the amusement park Lotte World Adventure. It features a large rotating ring of 40 seats that lifts passengers high into the air and then drops them back down with a free fall. Oh, and guests can also choose to wear a VR headset while riding. 

Of course, the ride wasn't terrifying enough for the thrill seekers of the internet, so someone decided to give it a sweat-inducing makeover. 

While the maker of the CGI fake remains unknown, it got posted to Twitter and then, naturally, everywhere else on the internet.  Read more...

More about Twitter, Fake, Cgi, Debunk, and Amusement Park

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