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Of course ex-Cambridge Analytica staffers are working on Trump's 2020 campaign

Mashable - Social Media Marketing tips - Fri, 06/15/2018 - 19:19

Former Cambridge Analytica (CA) employees are working on Donald Trump's 2020 reelection campaign, according to a new report from the Associated Press (AP). 

Because of course they are — it was a winning strategy, after all.

Under a new company called Data Propria, former CA-employees are reportedly planning to employ the psychographic microtargeting techniques that CA used in the 2016 presidential election and Brexit campaigns. Those are the same tactics that so inflamed the public and prompted the Cambridge Analytica scandal, when whistleblower Christopher Wylie revealed the extent of CA's data collection from ill-gotten Facebook data, and the data's use in influencing global politics. Read more...

More about Facebook, Trump, Cambridge Analytica, Data Propria, and Tech

Link Diversity – Still Relevant to SEO? by @martinibuster

Search Engine Journal - Fri, 06/15/2018 - 19:02

Roger Montti considers the concept of link diversity and discusses why to a reasonable extent it may be time to rethink it.

The post Link Diversity – Still Relevant to SEO? by @martinibuster appeared first on Search Engine Journal.

These shapeshifting bots can walk, fold, and catch things

Mashable - Social Media Marketing tips - Fri, 06/15/2018 - 19:01

MIT researchers created a 3D-printed bot that is flexible enough to be manipulated by magnets. It can crawl, roll, and play catch. They hope to use this technology to treat and test humans.  Read more...

More about Robot, Mashable Video, Bots, Mit, and Real Time Video

It's totally fine to snack at your desk — just don't lick your fingers. Get a finger mop like an adult.

Mashable - Social Media Marketing tips - Fri, 06/15/2018 - 18:57

Snacking at your desk is basically proven to increase productivity at work (and if your office has free snacks in the can forget about that diet).

While we'll be the first to confirm that eating three bags of Cheetos a day is a 100% acceptable lunch, what's not so adult is your computer keyboard looking like it belongs to a slimy toddler.

SEE ALSO: Funny baby gifts for new parents

When paper towels just aren't cutting it, you need The Wype: A personal desktop snack rag that is totally ridiculous and somehow totally necessary. You may be thinking "Wow, that's stupid." But just wait until your post-lunch snack when you're at your desk, helpless with crumb fingers, an urgent message flashing on Slack. Read more...

More about Office Life, Mashable Shopping, Shopping Amazon, Shopping Fun, and Shopping Solo

Oprah Winfrey to produce original programming for Apple

Mashable - Social Media Marketing tips - Fri, 06/15/2018 - 18:08

Oprah and Apple are teaming up to take over the world, presumably.

Apple announced a new multi-year partnership with Oprah Winfrey, in which the voice of our generation will produce content for the tech giant in the form of original programs. The exciting news came on Friday, just in time for us to spend the whole weekend celebrating the arrival of new Oprah shows.

The announcement didn't come with any additional information, such as what kinds of shows we can expect or exactly where they'll live, but they may live in Apple's TV app and be available on Apple TVs. This is just speculation, though, because Apple hasn't revealed what it plans to do with all the original programming it has ordered over the last year.  Read more...

More about Apple, Oprah Winfrey, Entertainment, Big Tech Companies, and Movies Tv Shows

'Awesomenauts' is a hidden gem that flips the MOBA genre on its head

Mashable - Social Media Marketing tips - Fri, 06/15/2018 - 17:42

In the current landscape of multiplayer video games, everything kind of blends together into only a handful of categories, as seen in recent weeks. 

You've got your team-based shooters like Call of Duty: Black Ops IIII, your multiplayer online battle arenas (MOBAs) like Paladin, your fighting games like Dragonball FighterZ, and your battle royale games like Fortnite and every other game coming out this year.

SEE ALSO: Nintendo's E3 2018 showcase was filled with revealing trailers, and here they are

But amongst all those field-tested clones that refuse to break the mold, one game has had the courage to try something new and stick to its guns, offering up a rare, refreshing take on competitive multiplayer: Awesomenauts. Read more...

More about Pc Gaming, Watch Of The Week, Awesomenauts, Entertainment, and Gaming

Someone brought an IRL World Cup meme to a soccer match

Mashable - Social Media Marketing tips - Fri, 06/15/2018 - 17:25

The U.S., along with Canada and Mexico, will co-host the World Cup in 2026. This means it has a good chance of getting an automatic bid for the tournament, even if the team doesn't actually qualify.

Fun loophole, right? And considering the U.S. men's team didn't qualify this year, it's a pretty exciting idea for American soccer fans. So exciting, in fact, that the idea has taken on a miniature meme life of its own, courtesy of Roll Safe.

SEE ALSO: World Cup opening game proved a little tricky for people with colour blindness

By this, we mean that everyone is making the same joke.

USA: Can’t miss qualifying for the World Cup if you host it

— Michael Putzel (@putzelmike) June 13, 2018

More about Memes, World Cup, Culture, Sports, and Web Culture

'The Notebook' starring Donald Trump and Kim Jong-un is here to nuke your retinas

Mashable - Social Media Marketing tips - Fri, 06/15/2018 - 17:12

"If you're a dictator, I'm a dictator."

Those are the romantic words we assume Donald Trump and Kim Jong-un would exchange if they ever starred in the film adaptation of Nicholas Sparks' novel, The Notebook.

If you're struggling to imagine the two world leaders replacing the film's real stars, Ryan Gosling and Rachel McAdams, a terrifying image created and shared on Instagram by Japanese graphic designer Shusaku Takaoka will help (and also destroy your eyes).

SEE ALSO: Donald Trump tells Fox he wants his 'people' to 'sit up at attention' the way Kim Jong-un's do

Behold: The Notebook (2018) — or "The Nukebook," as Reddit user alleym4 renamed the altered photo. Read more...

More about Art, Kim Jong Un, Donald Trump, The Notebook, and Culture

Gmail for iOS will now use AI to filter push notifications

Mashable - Social Media Marketing tips - Fri, 06/15/2018 - 17:00

Google wants to use AI to help determine which emails you receive as notifications.

The Gmail app on iOS (it's not yet available on the Android version) now offers users an option to only get notifications for "high priority emails." The feature uses artificial intelligence to determine which messages recipients would deem important and lets them turn off notifications for all the others.

SEE ALSO: Gmail will soon be writing entire emails for you

"Notifications are only useful if you have time to read them — and if you’re being notified hundreds of times a day, chances are, you don’t," read the update announcement. "That’s why we’re introducing a feature that alerts you only when important emails land in your Gmail inbox, so you know when your attention is really required." Read more...

More about Google, Privacy, Gmail, Email, and Artificial Intelligence

Apple Maps has been down for hours, and people are pissed

Mashable - Social Media Marketing tips - Fri, 06/15/2018 - 16:58

Apple Maps has been down for hours today, and the outage is impacting plenty of iPhone and Mac users.

When users search for a location, the results either say "loading" with a perpetually spinning wheel (on a Mac), that the network connection was lost, directions are not available, or no results were found.

Apple confirmed the outage on its system status page.

SEE ALSO: Apple announces iOS 12 with focus on performance and stability

"All users are affected," the live system status page reads for both Maps Search and Maps Routing & Navigation, and from the looks of Twitter reactions, that means the outage is worldwide. "Users are experiencing a problem with this service. We are investigating this issue." Read more...

More about Apple, Apple Maps, Down, Outage, and Tech

Justin Roiland is on board for more nudity in the Nintendo universe

Mashable - Social Media Marketing tips - Fri, 06/15/2018 - 16:52

Justin Roiland, the brain behind Rick and Morty and the recently announced Trover Saves the Universe, is glad that we know how big Luigi's penis is.

During a discussion with Roiland about Trover Saves the Universe during E3, the conversation changed topics to the recent influx of information about Nintendo characters' anatomy – namely the reveal of Mario's nipples, a look into Luigi's bulge, and a recent reminder that Mario's penis was revealed decades ago.

Roiland, who was surprised to hear all of this despite being a well-known Nintendo fan, is here for all of it.

"I think it's hilarious," he said. 

More about Nintendo, Justin Roiland, E3 2018, Trover Saves The Universe, and Entertainment

Stephen Hawking's voice is being sent to a black hole light-years from Earth

Mashable - Social Media Marketing tips - Fri, 06/15/2018 - 15:55

Stephen Hawking's voice is speeding through space. 

The famed cosmologist, who passed away in March at the age of 76, always dreamed of flying to space, and now, his voice is on a journey through the cosmos.

Greek composer Vangelis, best known for composing the theme for the film Chariots of Fire, created an original score that reportedly spans six and a half minutes and features Hawking’s own voice halfway through. 

SEE ALSO: Time travelers are invited to Stephen Hawking's memorial service

That piece of music was sent out from a satellite dish in central Spain today as Hawking was laid to rest in a ceremony at Westminster Abbey. Read more...

More about Space, Science, Physics, Black Hole, and Stephen Hawking

Not even Honey Smacks are safe from the salmonella outbreak

Mashable - Social Media Marketing tips - Fri, 06/15/2018 - 15:29

Put the bowl down, leave the milk in the fridge, and slowly back away from that box of Honey Smacks.

The Kellogg's cereal is just the latest of foods linked to a major salmonella outbreak that's spread, according to the FDA, "across more than 30 states."

SEE ALSO: Doctors find virus in a pond, use it to destroy antibiotic-resistant bacteria in man's heart

On Thursday, Kellogg's announced that Honey Smacks cereal boxes labeled with a "use by" date between June 14, 2018 and June 14, 2019 are included in the recall. You can also check the UPC codes found at the bottom of the cereal box. If your package has codes of 38000 39103 or 38000 14810, then it's gotta go.  Read more...

More about Food, Culture, and Food

'Pick of the Litter' trailer is the best puppy video you'll see all day

Mashable - Social Media Marketing tips - Fri, 06/15/2018 - 15:29

If your day is off to a bumpy start, the new trailer for IFC's Pick of the Litter is here to help. 

The dog docu chronicles the lives of five puppies learning to serve as guide dogs. Only the best canine companions will be put to work, protecting their blind owners from harm. For two years, these doggos are trained by a community of caring professionals, all seeking to answer the age old question, "Who's a good boy?"

Opening August 31st, Pick of the Litter is going to pull at heartstrings and send some viewers to their local adoption sheltersRead more...

More about Entertainment, Entertainment, and Movies Tv Shows

Amazon has up to 57% off select Coleman camping and hiking gear

Mashable - Social Media Marketing tips - Fri, 06/15/2018 - 15:20

Since the kids and teachers are off of school for the summer, now is the best time to plan for a family camping trip or a simple vacation to the great outdoors. Amazon is now offering up to 57% off select camping gear from Coleman, a trusted brand for camping, hiking, and fishing gear.

Save 25% off tents like the Coleman Sundome 3-Person Tent, or 30% off the Coleman Instant Cabin. The tents, which are weatherproof, feature spacious interiors and are easy to set up in about 10 to 15 minutes each. They even come in various colors that can suit your style or personal #aesthetic.

Stay cozy with Coleman.

Image: coleman

More about Camping, Coleman, Mashable Shopping, Amazon Shopping, and Lifestyle

People are switching from Facebook to WhatsApp for news

Mashable - Social Media Marketing tips - Fri, 06/15/2018 - 15:11

With all the hot water Facebook has been in for the role of news on its platform, it looks like the social media giant is getting what it wanted.

A new study from the Reuters Institute for the Study of Journalism found that the use of Facebook for news has declined. Instead, people are turning to messaging apps — most notably WhatsApp — to receive and share news.

SEE ALSO: Americans say social media is destroying the news — but nobody knows what to do about it

The study's data come from surveys conducted by YouGov of representative sample populations in countries around the world. 

Researchers found that social media use for news is down 6 percent in the United States, which is almost all due to a decline in the use of Facebook for news. Specifically, the use of Facebook for news on a weekly basis declined 9 percent from 2016 to 2018, and 20 percent amongst "younger groups." Read more...

More about News, Facebook, Journalism, Whatsapp, and Tech

Amazon and Walmart have sweet deals on 4K smart TVs this weekend, including Samsung, Sony, and Vizio

Mashable - Social Media Marketing tips - Fri, 06/15/2018 - 15:01

Happy weekend, party people. You survived Monday. You made it past hump day. And now the weekend is here and it's glorious. We're crossing our fingers you get good weather so you can enjoy some outdoor time.

Unless, that is, you feel like being antisocial and taking a self-care weekend full of staying home and catching up on your shows. We feel you, and wanted to give you a heads up on all the 4K smart TVs on sale this weekend.

SEE ALSO: Thanks to E3 there are some huge gaming deals on Nintendo, Sony, Xbox, PS4, and so much more

Regardless of whether you're holding it down in a tiny apartment or if you have the perfect giant wall to hang a flat screen, there's a TV deal in the mix for you. This gorgeous 75-inch QLED from Samsung is a wild $800 off, and you can get a 55-inch beauty from Spectre for just $249.  Read more...

More about Samsung, Vizio, Smart Tvs, Mashable Shopping, and Shopping Linkshare

Good news: You probably won't have to spend $1,000 for this year's new iPhone

Mashable - Social Media Marketing tips - Fri, 06/15/2018 - 14:44

Sure, the summer has just begun, but that means we're inching closer to Apple announcing new iPhones in September. 

Apple is widely expected to announce three new iPhones this fall. Along with a spec refresh for the iPhone X, all signs point to Apple announcing a larger 6.5-inch Plus-sized version and a 6.1-inch model that'll likely be priced under $1,000.

Is this the beginning of the end of the $1,000 iPhone? Don't count on it. As with most things, you'll get what you pay for.

SEE ALSO: Apple's officially making it harder for cops to bust into your iPhone

The key difference between the upcoming 6.1-inch iPhone and the iPhone X and 6.5-inch "iPhone X Plus" will be the display. Read more...

More about Mobile, Apple, Iphone, Smartphones, and Lcd

Watch Natalie Portman just barely keep her cool while eating extremely spicy wings

Mashable - Social Media Marketing tips - Fri, 06/15/2018 - 14:29

Natalie Portman is usually queen of keeping her composure (unless she's rapping on Saturday Night Live). Even as she stares down 10 vegan wings doused in the spiciest of hot sauces, Portman barely breaks a sweat and manages to complete the infamous challenge with grace (though, spoiler alert, she does cry a bit).

As the latest guest on First We Feast's "Hot Ones," Portman talks about the human, animal and environmental impact of factory farming — all topics covered in her upcoming documentary, Eating Animals. She also reminisces about her dance lessons with Soulja Boy, the New Years party she threw with Britney Spears one year, and her wild time at Harvard University. Read more...

More about Celebrities, Natalie Portman, Hot Ones, Culture, and Web Culture

10 animated human characters we'd totally date

Mashable - Social Media Marketing tips - Fri, 06/15/2018 - 14:28

Have you ever watched a cartoon and thought, "I'd totally date that character?" 

Of course you have, don't even lie, and we at Mashable Entertainment are here to tell you that that's perfectly normal and we're right there with you. Love is madness, and sometimes love leads you to see yourself riding into the sunset with a cartoon prince on a cartoon horse. We're fine!

In honor of Incredibles 2, here's a list of animated humans we'd totally date. The only rule was that they be legal adults, which feels like the right call!

SEE ALSO: 10 Disney animals we would totally date Read more...

10. Raven - Teen Titans More about Entertainment, Television, Movies, Disney, and Animation

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