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6 Growth Marketing Best Practices for Higher SEM Profitability by @john_a_lee

Search Engine Journal - Thu, 02/22/2018 - 13:00

Follow these best practices to maximize the reach, impact, and value of your paid search campaigns with bottom-line results.

The post 6 Growth Marketing Best Practices for Higher SEM Profitability by @john_a_lee appeared first on Search Engine Journal.

This AI therapist is helping me get over my ex

Mashable - Social Media Marketing tips - Thu, 02/22/2018 - 12:00

Many of us could use a professional to talk to. But therapists are expensive, and it's hard to get an appointment. Luckily, artificial intelligence is here to save us.  

A team of UCLA researchers claim to have the solution: an artificially intelligent therapist. No more waiting rooms, small talk, or copays. Just log in and start chatting. 

SEE ALSO: Resolved to 'be more mindful' in 2018? You need this meditation app.

Meet Textpert Empathetic Virtual Interface (T.E.V.I.), currently being developed by Textpert, a UCLA-based team of AI researchers, in collaboration with USC's Institute for Creative Technologies. The researchers estimate that the software will be maintaining full conversations by the end of 2018, and be working full-time as a therapist by the end of 2019. It'll cost $9.99 per month, which is hundreds of dollars less than most people will spend on a therapist.   Read more...

More about Artificial Intelligence, Ai, Therapist, Therapy, and Tech

Elton John mispronounced Ed Sheeran's name at the Brits or maybe it's we who are wrong

Mashable - Social Media Marketing tips - Thu, 02/22/2018 - 11:48

"Sheeran" is such a tricky name to say.

SEE ALSO: Ed Sheeran actually has a tattoo of Saoirse Ronan's handwriting on his body

Ed Sheeran was awarded a Global Success award at the Brits on Wednesday night. Although he wasn't there on the night, Elton John sent in a video congratulating Sheeran on the achievement. The only snag was he mispronounced the singer's second name.

Meanwhile, I'm still cackling at Elton John and Ed Sh'ran #BRITs

— Ryan Love (@RyanJL) February 21, 2018

And so the internet descended.

Did Elton John just call him Ed Shiraz? 🍷 he’s made me thirsty

— Alan Carr (@AlanCarr) February 21, 2018

More about Brit Awards, Elton John, Ed Sheeran, Culture, and Music

27 migrants donated their shoes so strangers can literally walk a mile in them

Mashable - Social Media Marketing tips - Thu, 02/22/2018 - 11:43


{"player":{"description":null,"image":"","mediaid":"yanm3vKoK9","preload":false,"title":"Mile In My Shoes VIDEO","sources":[{"file":""},{"file":""},{"file":""},{"file":""},{"file":""}]},"options":{"disableAds":false,"disableSharing":false,"nextupAction":"autoplay","embedUrl":"","standaloneUrl":null,"post":{"url":"","date":"2018-02-22T11:43:54.150Z","bp_id":69063,"wp_id":null}},"advertising":{"params":{"keywords":"","sec0":null,"sec1":"","prc":""}},"analytics":{"labels":"","videoSeriesName":null}} More about Migration, Empathy Museum, A Mile In My Shoes, Migration Museum Project, and Social Good

The world of Android is about to change in a big way

Mashable - Social Media Marketing tips - Thu, 02/22/2018 - 11:30

Every product here is independently selected by Mashable journalists. If you buy something featured, we may earn an affiliate commission which helps support our work.

If you've been looking to buy a new Android phone, you might want to wait a few daysMobile World Congress — the biggest mobile industry event of the year — starts on Feb. 26 in Barcelona, and that means we'll see a lot of new Androids. The good ones. 

Of course, this is true every year, but this particular instance of the MWC appears to be even more news-packed then usual. We'll see new devices from Samsung, LG, Huawei, Sony, Alcatel, and Asus, to name a few.  Read more...

More about Android, Samsung, Sony, Smartphones, and Lg

Gucci serves 'Game of Thrones' realness on the runway with Khaleesi-style baby dragon

Mashable - Social Media Marketing tips - Thu, 02/22/2018 - 10:59

The mother of dragons is an inspiration to us all. Even Gucci, by the looks of things. 

SEE ALSO: Gucci posted a load of weird memes and the internet is cringing hard

At Milan Fashion Week, Gucci was serving Game of Thrones realness in its Fall/Winter show. 

One model carried a baby dragon down the runway à la Daenerys Targaryen. 

Mother of dragons.

Image: Pietro D'aprano/Getty Images

Could 2018 be the year of the dragon accessory? 

Image: giphy

Models also wielded severed heads as part of their aesthetics. 

And, just in case that wasn't creepy enough, these unusual accessories were replicas of the models' own heads.  Read more...

More about Fashion, Game Of Thrones, Dragons, Khaleesi, and Culture

This Haim sister's photobomb of Cheryl and Liam Payne is a joy to behold

Mashable - Social Media Marketing tips - Thu, 02/22/2018 - 10:22

Every awards show should feature at least one photobomb.

SEE ALSO: Move over, Eminem. Stormzy just delivered the politically charged freestyle of the year.

The Brit awards took place Wednesday night, and host Jack Whitehall did a fair amount of audience work.

He was busy embarrassing Cheryl and Liam Payne, but the real action was in the background. Bassist and vocalist Este Haim seized the opportunity to mess around on camera.

Highly enjoying the person sitting behind Cheryl and Liam mouthing the words "CALL ME." #BRITs2018

— Scott Bryan (@scottygb) February 21, 2018

More about Brit Awards, Cheryl, Liam Payne, Este Haim, and Culture

What would parents do to their kids if they ridiculed a senator? Give them ice cream, apparently

Mashable - Social Media Marketing tips - Thu, 02/22/2018 - 06:45

Wednesday's CNN town hall on gun violence was always going to be a heated affair.

But the forum also presented numerous opportunities for the students, teachers and parents of Stoneman Douglas High School in Parkland, Florida, to confront decision makers about inaction on guns.

SEE ALSO: After Florida shooting, gun control becomes a global conversation

Namely Republican Senator Marco Rubio, who was asked by shooting survivor Cameron Kasky if he would reject contributions from the National Rifle Association, in a nod to the lobby group's political influence.

Cameron Kasky, who survived the school shooting: “Sen. Rubio, can you tell me right now that you will not accept a single donation from the NRA?”
Rubio: “People buy into my agenda, and I do support the Second Amendment” #StudentsStandUp

— CNN Politics (@CNNPolitics) February 22, 2018

More about Politics, Cnn, Parkland, Culture, and Marco Rubio

'Lady Bird' gets censored for Australian release

Mashable - Social Media Marketing tips - Thu, 02/22/2018 - 02:18

For a country which throws around the c-word like it's going out of fashion, Australians won't be able to hear it said in the critically-acclaimed Lady Bird.

Greta Gerwig's Oscar-nominated film has been cut by Universal Pictures to satisfy an M rating in the country, replacing the word "c**t" with "cooze" and removing some explicit nudity, as noted first by Facebook page Media Censorship in Australia.

SEE ALSO: 'Lady Bird' is the right story at the right time for the Oscars

That's compared to the U.S., where the film has been given an R rating by the MPAA.  

As noted by Filmink, who contacted the Australian Classification Board for clarification, Lady Bird was initially rated MA 15+ on Jan. 23, which means that it can only be seen by people above the age of 15, or those under with a parent or guardian. Read more...

More about Entertainment, Film, Movies, Australia, and Lady Bird

Get ready for the (legal) gloves to come off in net neutrality fight

Mashable - Social Media Marketing tips - Thu, 02/22/2018 - 02:03

The battle to save net neutrality is about to heat back up. 

The Federal Communications Commission is on the verge of officially publishing its order demolishing the rules that protected a free and open internet, and activists actually have a reason to look forward to it. Why? Think lawsuits. 

SEE ALSO: 4 industries you probably didn't realize could be impacted by net neutrality

A quick look at the webpage of the Federal Register shows that the order axing net neutrality will be published Thursday, and, according to Reuters, that will give those opposed to FCC Chairman Ajit Pai's vision of the internet a chance to fight back.  Read more...

More about Fcc, Net Neutrality, Ajit Pai, Tech, and Web Culture

A flooded river turned this hiking trail into an underwater fantasy world

Mashable - Social Media Marketing tips - Thu, 02/22/2018 - 02:02

When Brazil was hit with heavy rains a few weeks ago, the Rio da Prata and Olho D'Água rivers overflowed into the rainforest surrounding it. 

The flooded forest created an underwater paradise that looks like it's straight out of a fantasy video game. Unlike most murky floodwater, the Rio da Prata and Olho D'Água's water is crystal clear.

Waldemilson Vera, a park guide at the Rio da Prata Ecological Recanto, captured this mesmerizing video. According to the video's description, this is pretty rare and water levels had returned to normal by the end of the day.  Read more...

More about Brazil, Rainforest, Floodwaters, Culture, and Climate Environment

Move over, Eminem. Stormzy just delivered the politically charged freestyle of the year.

Mashable - Social Media Marketing tips - Thu, 02/22/2018 - 01:47

Stormzy is one of the hottest grime artists in the UK. Live at the Brit Awards on Wednesday night, he took aim at Prime Minister Theresa May for her response to the Grenfell Tower fire that killed 71 people.

The 24-year-old winner of both Album of the Year and British Male Solo Artist used his tense live performance at the awards to deliver a livid, exceptional freestyle.

SEE ALSO: Watch Lupita Nyong'o and Letitia Wright freestyle a 'Black Panther' inspired rap

Stormzy, whose real name is Michael Owuo, criticized May for the government's management of the fire that broke out in London at the 24-story Grenfell Tower public housing flats in June 2017. Read more...

More about Entertainment, Uk, Brit Awards, Uk Politics, and Theresa May

Divers find undetonated WWII bomb lurking in city harbour

Mashable - Social Media Marketing tips - Thu, 02/22/2018 - 01:26

There's a bunch of things you'd expect to be submerged in a city harbour: Garbage, the odd shopping trolley, a car wreck or three.

But perhaps not an undetonated World War II-era bomb.

SEE ALSO: In 1964, a nuclear bomb exploded in Mississippi and really messed up a guy's kitchen

That's what divers discovered lurking beneath Sydney Harbour in Australia on Wednesday afternoon, resulting in police and the military called to inspect the relic.

Speaking to the Newcastle Herald, Tony Strazzari said he went diving with his friend Paul Szerenga, where the pair regularly go looking for old bottles and glassware. Of course, this time they found something quite out of the ordinary. Read more...

More about Australia, Sydney, Bomb, World War Ii, and Sydney Harbour

Trump spotted holding list of ways to sound human while talking to shooting survivors

Mashable - Social Media Marketing tips - Thu, 02/22/2018 - 01:21

In the wake of a school shooting which left 17 people dead in Parkland, Florida, the White House held a listening session with President Trump and the victims and parents of gun violence in schools on Wednesday.

Apparently, Trump needed some notes on how to sound like a compassionate human. 

While it's not uncommon for a president to have notes, especially during a sensitive session such as talking to survivors of a deadly mass shooting, Trump accidentally flashed one of the sheets to the room, and it was essentially a list of compassionate responses written by someone other than the president. (Trump reportedly writes in uppercase letters.) Photographer Chip Somodevilla managed to snap part of the list for Getty Images. Read more...

More about Politics, Donald Trump, Gun Violence, Culture, and Politics

Twitter says its fighting the 'targeted abuse and harassment' of Parkland survivors

Mashable - Social Media Marketing tips - Thu, 02/22/2018 - 01:03

Twitter is stepping in to deal with the "targeted abuse and harassment" facing many of the survivors of the Parkland shooting.

Since the teens have emerged as powerful voices on social media following last week's shooting, they've had to face what many other high profile Twitter users before them have dealt with: abuse and harassment. 

SEE ALSO: Twitter updates its developer rules to crack down on bots

This time, the social media platform is wasting no time in addressing the issue which "goes against everything we stand for at Twitter." The company says it's "actively working on" responding to reports of abuse and harassment. Read more...

More about Tech, Twitter, Social Media, Twitter Abuse, and Parkland Shooting

Facebook Messenger Lets Users Add People to In-Progress Calls by @MattGSouthern

Search Engine Journal - Thu, 02/22/2018 - 00:26

A new feature added to Facebook Messenger will allow users to invite other people to calls already in progress.

The post Facebook Messenger Lets Users Add People to In-Progress Calls by @MattGSouthern appeared first on Search Engine Journal.

YouTube's algorithm is hurting America far more than Russian trolls ever could

Mashable - Social Media Marketing tips - Thu, 02/22/2018 - 00:05

Remember when we used to think the greatest threat we faced from Artificial Intelligence was that it would become Skynet and launch our entire nuclear arsenal, wiping out the human race? 

Good times. 

But on the evidence of YouTube's latest mess, AI doesn't even need to bother blowing us up — it can just dumb us down and push endless conspiracy theory videos on us. That way we'll get so confused about the truth, we won't take any action to stop killing ourselves.

SEE ALSO: On Skynet's 20th birthday, it's time to admit AI isn't a real threat

What YouTube mess do I mean, exactly? Oh, just the fact that the Google-owned video company has pushed videos about the Parkland shooting survivors — specifically, a clip created to support the outrageous lie that one student is a "crisis actor" because he showed up in a news segment in California some months back — to the very top of its influential Trending section.  Read more...

More about Youtube, Opinion, Youtubers, Parkland Shooting, and Culture

For the love of god stop sending 'Elon Musk' your Ethereum. It's a scam.

Mashable - Social Media Marketing tips - Wed, 02/21/2018 - 23:37

People, please please please listen closely: Elon Musk is not giving away Ether

Scammers have swarmed Twitter in recent weeks in an attempt to trick people out of their hard-earned cryptocurrency, and as a particular tweet today makes clear they're having a lot of success. 

SEE ALSO: Has Elon Musk finally ... cracked?

The scam itself is incredibly simple, and starts with someone famous tweeting out some random statement. Like this, for example:

Today’s Falcon launch carries 2 SpaceX test satellites for global broadband. If successful, Starlink constellation will serve least served.

— Elon Musk (@elonmusk) February 21, 2018

More about Twitter, Elon Musk, Scams, Ethereum, and Cryptocurrency

Ford's North America president, Raj Nair, is out due to 'inappropriate behavior'

Mashable - Social Media Marketing tips - Wed, 02/21/2018 - 23:21

Ford's president of North America, Raj Nair, is no longer with the company — effective immediately.

The company offered a statement about Nair's departure on Wednesday, explaining that "The decision follows a recent internal investigation into reports of inappropriate behavior." Nair was found by a review to have behaved in a way that was "inconsistent with the company’s code of conduct."

In the statement, Nair said, “I sincerely regret that there have been instances where I have not exhibited leadership behaviors consistent with the principles that the Company and I have always espoused."

SEE ALSO: Ford X incubator will research new transit ideas Read more...

More about Ford, Car Company, Executive Fired, Raj Nair, and Tech

Looks like Kylie Jenner might be giving up on Snapchat with everyone else

Mashable - Social Media Marketing tips - Wed, 02/21/2018 - 23:06

When one of the most popular users of your app joins the thousands of people (including Chrissy Teigen) speaking up about your awful redesign, well, maybe it's finally time to listen. 

Kylie Jenner, aka Stormi's mom, aka @kylizzlmynizzl on Snapchat, has officially added her voice to the concerned Snapchat users who reject everything about the new redesign. 

SEE ALSO: Chrissy Teigen also hates the new Snapchat update, so maybe there's hope

"Sooo does anyone else not open Snapchat anymore? Or is it just me," Kylie tweeted on Wednesday. "Ugh this is so sad." 

sooo does anyone else not open Snapchat anymore? Or is it just me... ugh this is so sad.

— Kylie Jenner (@KylieJenner) February 21, 2018

More about Snapchat, Kylie Jenner, Snapchat Redesign, Culture, and Celebrities

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