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Watch Bon Appétit's Claire Saffitz crack trying to make gourmet Twix bars

Mashable - Social Media Marketing tips - Thu, 06/13/2019 - 18:44

"It's like food science meets arts and crafts," someone quips in the most accurate summary of Bon Appétit's viral gourmet junk food show. 

This time, pasty chef Claire Saffitz attempted to make a gourmet version of Twix, a feat that involved tempered chocolate, delicate shortbread dough, and lots of caramel. 

"Is Mercury in retrograde?" Claire asks, when she realizes she forgot to add enough butter to her shortbread. (The answer is no, Mercury is not in retrograde.)

The 40-minute video also includes a heated discussion of how to properly pronounce "caramel" and chocolate bag massages. 

At the end of the journey, the recreation Twix used thin shortbread cookies under a delicate layer of caramel, and then drizzled tempered chocolate over the creation.  Read more...

More about Viral Videos, Bon Appetit, Culture, and Web Culture

Trevor Noah describes why taking a dump is so profound on 'Hot Ones'

Mashable - Social Media Marketing tips - Thu, 06/13/2019 - 18:33

You can't keep laughing for long when your mouth's on fire. 

Comedian and host of the Daily Show, Trevor Noah, is the latest victim putting his palette to the test with increasingly spicier wings on the hit YouTube show, Hot Ones

Noah holds his own across several sauces, with host Sean Evans declaring him a "veteran" of spicy food. But what finally gets him is the dreaded sting of the Trinidad Scorpion sauce. "Can you feel your tongue right now?" Noah asks, scrunching up his face. "This is one of those 'don't breathe' hot sauces." 

While trying to laugh through the pain, Noah discusses everything from why political satire on TV matters to the youth, racism in South Africa compared to America, to explaining why "taking a shit" is so profound.  Read more...

More about Trevor Noah, First We Feast, Hot Ones, Culture, and Talk Show

John Mueller: Google Doesn’t Give Your Site an ‘Authority’ Score via @MattGSouthern

Search Engine Journal - Thu, 06/13/2019 - 18:20

Google doesn’t specifically measure the authority of a website, according to webmaster trends analyst John Mueller.

The post John Mueller: Google Doesn’t Give Your Site an ‘Authority’ Score via @MattGSouthern appeared first on Search Engine Journal.

Ancestry test customers are sending their DNA data to third-party websites

Mashable - Social Media Marketing tips - Thu, 06/13/2019 - 18:17

Back in 2016, Helen (a pseudonym) took three different direct-to-consumer (DTC) genetic tests: AncestryDNA, 23andMe and FamilyTreeDNA. She saw genetic testing as a way to enhance her paper trail genealogy research, and it panned out when she matched with several new relatives.

Helen is one of over 26 million individuals who have reportedly taken a DTC genetic test. That’s a lot of spit in tubes being mailed to companies that promise customers information about their health, ancestry and family trees.

Notably, the search for genetic insights doesn’t always stop with the interpretations provided by the DTC companies. One of Helen’s matches on AncestryDNA told her how she could stretch her personal genomic information further: by downloading her raw genetic data, that long list of As, Cs, Gs and Ts at each of the DNA sites the DTC company measured, and then uploading it to third-party interpretation tools online such as GEDmatch and DNA.land to find more relatives. Read more...

More about Dna, Consumer Genetic Testing, Tech, and Innovations

Miley Cyrus drops music video in 'Black Mirror' character

Mashable - Social Media Marketing tips - Thu, 06/13/2019 - 17:58

Fear not, Ashley O fans, the fictitious pop star from Black Mirror Season 5 (played by Miley Cyrus), is alive and well. On Thursday, Cyrus released the video for "On A Roll," the Ashley O original song we hear and see in pieces throughout Black Mirror's "Rachel, Jack and Ashley Too."

At only two-and-a-half minutes, "On A Roll" is still pretty catchy, as episode viewers may have noticed after finding the hook stuck in their heads for hours afterward.

"So full of ambition and verve / I'm gonna get what I deserve." There isn't much else going on (besides Miley maybe taking a bath in Pepto Bismol?) but Cyrus rocks Ashley O's signature wig and easy appeal, breezing through the vocals and some light dancing. Read more...

More about Entertainment, Television, Netflix, Miley Cyrus, and Black Mirror

Spotify's new 'Your Daily Drive' playlist is like FM radio

Mashable - Social Media Marketing tips - Thu, 06/13/2019 - 17:39

FM radio has some new competitionStreaming giant Spotify just launched a new playlist called Your Daily Drive, which combines music and news.

Your Daily Drive is a personalized playlist of your favorite songs and tracks Spotify thinks you'll like interspersed with short-form podcast news updates from The Wall Street Journal, National Public Radio, and Public Radio International.

"Escape from toggling between multiple stations to avoid music that isn't quite your speed," Spotify wrote in a Wednesday blog post announcing the new feature, which launched today for all U.S. users.

Expect new content every time you listen. Spotify said the playlist will update throughout the day with fresh music and news. Read more...

More about Spotify, Your Daily Drive, Tech, and Streaming Services

A nonzero number of people have had sex with AirPods in

Mashable - Social Media Marketing tips - Thu, 06/13/2019 - 17:26

Tragedy is afoot in the sex-having community. According to a highly dubious survey, there exist multiple people in this world who've had sex while wearing AirPods. 

This "study," which was conducted by the ticket selling platform TickPick, focuses on "the intersection of music and sexual preferences." Basically, it surveyed 1,010 people about a bunch of music and sex stuff, most of which is fairly boring. (Of course nearly one in four folk fans has cried during sex.)

But one of its findings is outright disturbing: 17 percent of respondents who own AirPods said they'd left their AirPods in during sex. Were they playing audio while the sex was happening? We can't be sure. But imagine having sex with someone while simultaneously understanding that they were wearing — and we can't stress this enough — AirPods. AirPods are ugly, gross, and ethically dubious — basically everything you don't want to associate with a sexual partner! Read more...

More about Sex, Airpods, Culture, Sex Relationships, and Consumer Tech

LinkedIn is full of spies

Mashable - Social Media Marketing tips - Thu, 06/13/2019 - 17:24

What kind of a LinkedIn user are you? The kind who only accepts "connect" requests from people you know? Or a blanket accepter who connects to everyone who asks?

Unluckily for the American public, there are plenty of members of the U.S. government and political intelligentsia who fall into the latter camp! Which makes LinkedIn a prime hunting ground for... foreign spies?!

SEE ALSO: Facebook has already removed more than 2 billion fake accounts this year

According to a new report from the Associated Press, foreign intelligence operations routinely use LinkedIn to target, connect with, and eventually gain knowledge about and influence over American political affairs.  Read more...

More about Linkedin, Espionage, Deepfakes, Tech, and Social Media Companies

Melbourne to be the first international city to trial Uber Air flying taxis

Mashable - Social Media Marketing tips - Thu, 06/13/2019 - 17:00

The Australian city, along with Dallas and Los Angeles, will be an official pilot city for Uber Air flying taxis.

Read more here. Read more...

More about Tech, Mashable Video, Uber, Flying Taxi, and Uber Air

The spooky 'Doctor Sleep' trailer is packed with shout outs to 'The Shining'

Mashable - Social Media Marketing tips - Thu, 06/13/2019 - 16:27

The Shining is one of Stephen King's most famous books and Stanley Kubrick's best known movies, and the new trailer for Doctor Sleep pays homage to both of those seminal works. 

Doctor Sleep, based on King's 2013 sequel to The Shining, follows the story of a grown-up Danny Torrance still dealing with the effects of his traumatic childhood stay at the Overlook Hotel, and the trailer flashes back to some of the movie's iconic scenes — creepy twins, bathtub ladies, "Here's Johnny" and all. 

Doctor Sleep hits theaters Nov. 8, 2019. Read more...

More about Stephen King, Ewan Mcgregor, Doctor Sleep, The Shining Sequel, and Entertainment

The 10.5-inch iPad Pro from 2017 is $175 off at Walmart

Mashable - Social Media Marketing tips - Thu, 06/13/2019 - 16:27

TL;DR: One of Apple's best tablets ever, the 10.5-inch iPad Pro from 2017, is $150 off at Walmart — making it just $474.

If you're still scrambling for a gift for a dad or for a grad, chances are you've been procrastinating. At this point, things would be so much easier if someone straight up told you what to get.

Fine, we'll do it: There's no one who wouldn't be obsessed with an iPad Pro, and you can grab the 10.5-inch model from 2017 on sale at Walmart for $474. (This model is out of stock at Best Buy and Amazon, so you'd better hurry.)

SEE ALSO: 7 of the best laptops for students heading back to school Read more...

More about Apple, Tablets, Ipad Pro, Mashable Shopping, and Shopping Solo

Amazon has the Nespresso Creatista espresso machine on sale for $121 off

Mashable - Social Media Marketing tips - Thu, 06/13/2019 - 16:03

TL;DR: This luxe single-serve Nespresso machine retails for $349, but you can get it on sale on Amazon for only $227.99 — a 35 percent savings.

In case you haven't noticed, we at Mashable love hunting down bargains on espresso machines — not only because most of us need a daily caffeine fix to function properly, but because such machines are premium appliances that tend to be really expensive. So as soon as we find one that's been heavily discounted, we take a moment to flag you down so you can reap those savings, too. (To quote the famed philosopher Troy Bolton: We're all in this together.)  Read more...

More about Coffee, Nespresso, Espresso Machine, Mashable Shopping, and Shopping Solo

'Toy Story 4' gets existential, and it totally works

Mashable - Social Media Marketing tips - Thu, 06/13/2019 - 16:00

Why does Toy Story 4 exist? Who is it for? What are we to get out of it? What about Pixar? Did we need it? Are we sure?

Toy Story 4 knows you're asking these questions, and responds by turning them back around on you. Why are you here? What is your purpose? What are you doing with your life? And why?

It's strange, heady stuff for a G-rated movie about dolls, and indeed, Toy Story 4 feels less like a family film than a film for adults that their children might also like. The colorful cartoon characters and their wacky hijinks will surely go appreciated by the younger set — but the messaging is aimed squarely at those who were old enough to watch the first or second Toy Story in theaters, and it hits that mark with grace and confidence.  Read more...

More about Movies, Pixar, Toy Story 4, Entertainment, and Movies Tv Shows

Stonewall participant talks facing the riots, queer community coming together

Mashable - Social Media Marketing tips - Thu, 06/13/2019 - 15:19

Jay Toole, a SAGE participant and Stonewall survivor, tells their firsthand story of the Stonewall uprising in 1969.

(This video features archival footage throughout the decades, including highlights from “Gay & Proud,” a film by lesbian pioneer Lilli Vincenz, documenting the first-annual pride march. At the time “Gay & Proud” was made, no television networks would distribute it.) Read more...

More about Mashable Video, Lgbtq, Stonewall, Pride Month 2019, and Culture

Mike Bithell can't believe he's making the 'John Wick' prequel game either

Mashable - Social Media Marketing tips - Thu, 06/13/2019 - 15:19

"'Well, you wouldn't do a third-person shooter because it'd be kind of boring, and it wouldn't let you think like John Wick. You'd have to make something where it's about thinking. So, I guess it's like a strategy game?'" 

Leaving a movie theater with games producer and friend Ben Andac, indie developer Mike Bithell pitched an off-the-cuff premise for a combat game. It would be a tactical puzzler, possibly turn-based, dedicated to unpacking the marvelous mind of Bithell's favorite on-screen hero, the John Wick.

The hypothetical game of "John Wick chess" (as the concept would come to be short-handed) would bottle the mesmerizing complexity of the hero's iconic fighting skills, while examining the in-the-moment thought processes of the man behind the pistol.  Read more...

More about Keanu Reeves, John Wick, Hex, Strategy Games, and E3 2019

The Roomba i7+ empties its own dust bin and is $150 off at Amazon

Mashable - Social Media Marketing tips - Thu, 06/13/2019 - 15:13

TL;DR: The self-emptying Roomba i7+ is $150 off, making it just $949 — its lowest price ever on Amazon.

Robot vacuums really spoil you. Once you get used to not having to clean for yourself, even emptying the bin is too hard. How dare it make you get off the couch, am I right?

iRobot is clearly totally over that, because the company's next undertaking is creating vacuums with, wait for it, self-emptying dust bins. Retailing at $1,099, the Roomba i7+ is actually the cheapest in the line — but you can save $150 and get it for $949 at Amazon. The i7 was just released in fall 2018, so it's not a surprise that $949 is its lowest price yet on Amazon. Read more...

More about Home, Roomba, Cleaning, Robot Vacuums, and Mashable Shopping

Nutri Ninja personal blender with FreshVac is $50 off at Amazon

Mashable - Social Media Marketing tips - Thu, 06/13/2019 - 15:08

TL;DR: The Nutri Ninja blender with FreshVac removes oxygen from produce to maximize nutrition, and it's on sale for $79.88 at Amazon, saving you $50.

Hot weather calls for cold beverages. As summer rolls around, you might find yourself cracking open a cold beer, pouring up some cold brew, pressing fresh juice, or craving a smoothie.

Whipping up a smoothie or milkshake always sounds great in theory until you have to lug out your bulky blender. A smaller, personal blender provides a more convenient way to make blended drinks for yourself. Ninja is a brand you can trust when it comes to kitchen appliances and currently, you can buy the Nutri Ninja blender with FreshVac technology on sale for $79.88 — that’s $50 cheaper than its list price and $20 cheaper than you’ll find it on Ninja’s official website. Read more...

More about Health, Ninja, Food And Drink, Blender, and Mashable Shopping

The eero home WiFi system is $80 off on Amazon

Mashable - Social Media Marketing tips - Thu, 06/13/2019 - 14:43

TL;DR: The reliable eero home WiFi system will keep your house fully connected at all times, and you can save $80 and get one for just $319 on Amazon. 

There aren’t many things that are more frustrating than having a weak WiFi signal in your home. While suddenly losing your connection in a Starbucks is one thing, you should never have to go through the torture of watching Netfilx buffer over and over again while you’re sitting in your own damn living room. Instead of putting yourself through that pain, you should invest in a better WiFi system so you can browse, stream, and scroll in peace.  Read more...

More about Smart Home, Eero, Mashable Shopping, Shopping Solo, and Home Wifi System

Trump tweets about the 'Prince of Whales' and floods the internet with memes

Mashable - Social Media Marketing tips - Thu, 06/13/2019 - 14:27

Spell check can't fix all your mistakes. Just ask President Trump.

On Twitter Thursday, Trump posted a tweet about meeting the Prince of Wales. Unfortunately and predictably for the president, he confused Wales (the country that's part of the United Kingdom) with whales (the lovable sea mammals). 

Image: screenshot/twitter

Who among us hasn't made the same dumb mistake in front of 61 million followers?

Though Trump quickly deleted the tweet, the internet responded even faster with a flurry of memes and *extremely good* jokes.

SEE ALSO: Why Trump’s Huawei ban could cripple the company

History won't remember Trump's recent visit to Wales, where he was met by hundreds of protesters in Cardiff, the capital. Read more...

More about Twitter Reactions, Wales, Whales, President Trump, and Culture

These racy X-ray images of pinup models aren’t what they seem

Mashable - Social Media Marketing tips - Thu, 06/13/2019 - 14:25

The images were part of a clever marketing strategy for Eizo, a Japanese visual tech company that manufactures high-end computer displays. Read more...

More about Mashable Video, Photoshop, Nsfw, X Ray, and Tech

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