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the Fresh Creative Blog

The Art and Sex of colour

I was recently lecturing a group of students in the use of colour and palette in web design and thought I'd spend a few minutes sharing some of the great materials that we have available as designers to help shape your graphic design and to change the way your customers perceive your product and brand.

We've always been aware that colours have different effects on people, the choice of c...

Marketing your business on a budget

Marketing your business on a budget can be a difficult task, especially if you are finding it difficult to know what to do and where your money is best spent. The following blog article will point you in the right direction and take a look at some of the most popular and effective forms of marketing that are out there.

Marketing your business online

There are many onli...

do email newsletters and e-blasts actually work?

It's a question we're often asked - do email newsletters actually work?  After all, it takes time to put together a good newsletter and can it bring you the return that you need to continue to be successful.  Well, in a nutshell the answer is yes.  A good email newsletter or eBlast should drive traffic to your website, open your portfolio to new customers and to keep your...

how to make the most of online marketing tools

Online marketing tools are all around us, and most are free to use and require little more than a lot of effort and stamina.  It's suprising how many companies we speak to that don't make use of any marketing tools, whether through social networking or measuring the success of their own marketing efforts. This blog post is all about what you can do for yourself, and tips of where to...

create online promotional videos for free

New York company Animoto (animoto.com) has a website and products that are made to make life easy! The promotional video software they offer is available free of charge or, if you want to be more adventurous with it, at a nominal subscription rate.

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things you need to know before setting up your own website

Your website is one of the most important tools that you can have to market your business.  Many companies have their website as a glossy electronic brochure that showcases the products and services that they can offer, while others use their website as a way to tell customers who they are and how to find them.

A website can be as big or small as you want it to be....

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