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things you need to know before setting up your own website

Your website is one of the most important tools that you can have to market your business.  Many companies have their website as a glossy electronic brochure that showcases the products and services that they can offer, while others use their website as a way to tell customers who they are and how to find them.

A website can be as big or small as you want it to be.  One of your considerations, and perhaps one of the most important things about your own website is to look at the content through the eyes of the customer. This is a tried and tested method and we feel vital to the success of your business.

One of the most common mistakes that I can see for websites generally is their ability to stay on topic and to answer questions that customers may have.  After all, how many times have you visited a website and found yourself lost among the pages, confused by content and looking for something in particular?  or worse still, going to a website with the intention of finding something, and then coming away with more questions and confusion than answers?  We've all experienced these things at some point, and that's why any website development should be carefully planned before it's started.


Before you embark on a new website or website project here is a checklist of things you should consider:

  • What do I want the website to do for me?
  • What information should I publish?
  • How much information should be on my website to make it informative but not overwhelming?
  • Are there any things that I DO want on my website?
  • Are there any things that I really DON'T want on my website?
  • Do I have content already or should I start writing now?
  • Are there key staff that will help me manage and maintain the website?
  • Am I going to manage the site myself, or should I have an Internet company do it for me?
  • What websites do I really like, and why?
  • Is there anything that I dislike on websites, and why?
  • How soon do I need the new website online and working?
  • Can I implement the roll-out and development of the website in phases?
  • Will the website provide additional tools to help me run my business?

These are just some of the questions we ask customers in our initial meetings.  It's always good to have honest feedback as identifying elements that are essential to the website build at an early stage can ensure that the project plan is comprehensive and goes to schedule.  No-one likes nasty surprises, and can your business afford to make them?

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